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Medios de comunicación con espectro radiofónicos y su impacto en los medios radiofónicos digitales del cantón Quevedo, año 2020
| dc.contributor.advisor | Navia Alava, Gerardo | |
| dc.contributor.author | Zambrano Mantilla, Jessica Jasmina | |
| dc.date.accessioned | 2021-08-30T15:24:45Z | |
| dc.date.available | 2021-08-30T15:24:45Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10104 | |
| dc.description | This research focuses on investigating traditional radios and their impact on the digital radio media of the Quevedo canton, the purpose is to know the communication strategies that each one uses to capture the attention of the listening public, before the arrival of the new digital era Many hoped that the radios, which was the traditional way of being informed, would disappear, because the new technology brought with it insurmountable innovations in terms of communication time, a variety of programs conquering a new audience. For the development of this project, it was necessary to resort to the types of research and the methodology by which the necessary information was collected and selected to know how radio has evolved, the changes it has had over time and the challenges faced. facing the impact that digital radio media has caused in the city, evaluating appropriate strategies that allow them to continue in the communication market. The impact that traditional radio has had on the radiophonic media is evident, allowing its traditional content format to be evaluated and considered, to now adapt to the world of technology. | es_ES |
| dc.description | This research focuses on investigating traditional radios and their impact on the digital radio media of the Quevedo canton, the purpose is to know the communication strategies that each one uses to capture the attention of the listening public, before the arrival of the new digital era Many hoped that the radios, which was the traditional way of being informed, would disappear, because the new technology brought with it insurmountable innovations in terms of communication time, a variety of programs conquering a new audience. For the development of this project, it was necessary to resort to the types of research and the methodology by which the necessary information was collected and selected to know how radio has evolved, the changes it has had over time and the challenges faced. facing the impact that digital radio media has caused in the city, evaluating appropriate strategies that allow them to continue in the communication market. The impact that traditional radio has had on the radiophonic media is evident, allowing its traditional content format to be evaluated and considered, to now adapt to the world of technology. | es_ES |
| dc.description.abstract | La presente investigación se centra en investigar los medios de comunicación con espectro radiofónicos y su impacto en los medios radiofónicos digitales del cantón Quevedo, el propósito es conocer las estrategias de comunicación que utilizan cada uno para captar la atención del público oyente, ante la llegada de la nueva era digital muchos esperaban que estos medios que desaparecieran, es que la nueva tecnología trajo consigo novedades insuperables en cuanto a tiempo de comunicación, variedad de programas conquistando a un nuevo público. Para el desarrollo del presente proyecto fue necesario acudir a los tipos de investigación y la metodología mediante el cual se recopiló y selección la información necesaria para conocer como los medios han evolucionado, los cambios que ha tenido con el transcurro del tiempo y los desafíos a los que se enfrenta en cuanto al impacto que ha causado los medios radiofónicos digitales en la ciudad, evaluado estrategias adecuadas que les permita seguir en el mercado de la comunicación. El impacto que han tenido en los medios radiofónico es evidente permitiendo evaluar y considerar su formato tradicional de contenido, para ahora adaptarse al mundo de la tecnología. | es_ES |
| dc.format.extent | 37 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Radios tradicionales | es_ES |
| dc.subject | Impacto | es_ES |
| dc.subject | Medios radiofónicos digitales | es_ES |
| dc.title | Medios de comunicación con espectro radiofónicos y su impacto en los medios radiofónicos digitales del cantón Quevedo, año 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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