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Tendencia del marketing de influencers en la publicidad de instagram de la marca Lipofit
| dc.contributor.advisor | Fariño Sánchez, Nurik Denisse | |
| dc.contributor.author | Vinces Troya, José Alfredo | |
| dc.date.accessioned | 2021-12-01T21:37:03Z | |
| dc.date.available | 2021-12-01T21:37:03Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10960 | |
| dc.description | This case study was carried out with the aim of analyzing the different digital marketing strategies and the use of influencers as tools to spread the Lipofit brand advertising on the Instagram social network. The techniques used were by observing the profiles of five young Ecuadorian influencers who in the different Instagram formats published advertising content of the product for several months in 2021, the interview technique was also carried out directly and virtually with two professionals; one expert in multimedia and brand management, in order to reinforce the development of research and, on the other hand, the contribution of the opinions of a Community manager focused on the management of social networks. Digital marketing is currently linked mainly to commercial dynamics and plays a fundamental role because it builds an interactive space with the user that will have at their disposal products that suit their needs. Lipofit is a natural product in the form of pills that helps to lose weight, acts by eliminating the accumulation of fat in the body, burns calories and is promoted in Ecuador by young women who have been on television or who continue, for being known at the level The most effective national strategy is to reach a large number of potential consumers. | es_ES |
| dc.description | This case study was carried out with the aim of analyzing the different digital marketing strategies and the use of influencers as tools to spread the Lipofit brand advertising on the Instagram social network. The techniques used were by observing the profiles of five young Ecuadorian influencers who in the different Instagram formats published advertising content of the product for several months in 2021, the interview technique was also carried out directly and virtually with two professionals; one expert in multimedia and brand management, in order to reinforce the development of research and, on the other hand, the contribution of the opinions of a Community manager focused on the management of social networks. Digital marketing is currently linked mainly to commercial dynamics and plays a fundamental role because it builds an interactive space with the user that will have at their disposal products that suit their needs. Lipofit is a natural product in the form of pills that helps to lose weight, acts by eliminating the accumulation of fat in the body, burns calories and is promoted in Ecuador by young women who have been on television or who continue, for being known at the level The most effective national strategy is to reach a large number of potential consumers. | es_ES |
| dc.description.abstract | El presente estudio de caso se realizó con el objetivo de analizar las diferentes estrategias del marketing digital y la utilización de los influencers como herramientas para difundir la publicidad de la marca Lipofit en la red social Instagram. Las técnicas utilizadas fueron mediante la observación de los perfiles de cinco jóvenes influencers ecuatorianas que en los diferentes formatos de Instagram publicaron contenidos publicitarios del producto por varios meses en el año 2021, también se realizó la técnica de la entrevista de forma directa y virtual a dos profesionales; uno experto en multimedia y gestión de marcas, con la finalidad de reforzar el desarrollo de la investigación y por otro lado el aporte de las opiniones de un Community manager enfocado en el manejo de redes sociales. El marketing digital está en la actualidad ligado principalmente a la dinámica comercial y representa un papel fundamental porque construye un espacio interactivo con el usuario que tendrá a su disposición productos que se ajusten a sus necesidades. Lipofit es un producto natural en presentación de pastillas que ayuda a perder peso, actúa eliminando la acumulación de grasa en el organismo, quema calorías y son promocionadas en Ecuador por mujeres jóvenes que han estado en la televisión o que continúan, por ser conocidas a nivel nacional es más efectiva la estrategia de llegar a un gran número de posibles consumidores. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Tendencias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Influencers | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.title | Tendencia del marketing de influencers en la publicidad de instagram de la marca Lipofit | es_ES |
| dc.type | bachelorThesis | es_ES |
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