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Gestión financiera de la Ferretería ¨Daniela¨ del Cantón Alfredo Baquerizo Moreno (Jujan) periodo 2020-2021.
dc.contributor.advisor | Merchán Jácome, Verónica Alexandra | |
dc.contributor.author | Salazar Vergara, Ramón Marcel | |
dc.date.accessioned | 2022-05-12T14:09:44Z | |
dc.date.available | 2022-05-12T14:09:44Z | |
dc.date.issued | 2022 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11552 | |
dc.description | In this case study we proceeded to the financial analysis of the hardware store "Daniela", located in the Jujan canton, which is dedicated to the sale and marketing of construction, electrical and agricultural tools. SMEs, as well as large companies, must carry out and plan an adequate financial management that allows them to establish strategies for the growth and development of the company, taking into consideration maintaining the balance of its financial liquidity. The objective of this case study was based on the process of analyzing the importance of financial management and how it is included in the administrative development of a company to promote growth and the structuring of strategies that promote it, maintaining a balance between expenses and income. The research was applied an inductive - deductive method, the same that had a type of basic research by the characteristics for the collection of information, the same that allowed to know that at present the hardware company "Daniela" has no employees, besides being having problems with the growth of the company for the development of new strategies that allow the attraction and loyalty of customers, which will improve financial performance and generate the desired success. | es_ES |
dc.description | In this case study we proceeded to the financial analysis of the hardware store "Daniela", located in the Jujan canton, which is dedicated to the sale and marketing of construction, electrical and agricultural tools. SMEs, as well as large companies, must carry out and plan an adequate financial management that allows them to establish strategies for the growth and development of the company, taking into consideration maintaining the balance of its financial liquidity. The objective of this case study was based on the process of analyzing the importance of financial management and how it is included in the administrative development of a company to promote growth and the structuring of strategies that promote it, maintaining a balance between expenses and income. The research was applied an inductive - deductive method, the same that had a type of basic research by the characteristics for the collection of information, the same that allowed to know that at present the hardware company "Daniela" has no employees, besides being having problems with the growth of the company for the development of new strategies that allow the attraction and loyalty of customers, which will improve financial performance and generate the desired success. | es_ES |
dc.description.abstract | En el presente estudio de caso se procedió a la realización del análisis financiera de la ferretería “Daniela” la misma que se encuentra ubicada en el cantón Jujan, que se dedica a la venta y comercialización de herramientas para la construcción, eléctricas y agrícolas. Las PYMES al igual que las Grandes empresas deben de realizar y plantear una adecuada gestión financiera que les permita establecer estrategias para el crecimiento y desarrollo de la empresa teniendo en consideración mantener el equilibrio de su liquidez financiera. El objetivo del presente caso de estudio se basó en el proceso en el análisis de la importancia de la gestión financiera y como incluye en el desarrollo administrativo de una empresa para fomentar el crecimiento y la estructuración de estrategias que lo impulsen, manteniendo un equilibrio entre los gastos e ingresos. La investigación se aplicó un método inductivo – deductivo, el mismo que tuvo una tipo de investigación básica por las características para la recolección de la información, la misma que permitió conocer que en la actualidad la empresa ferretera “Daniela” no cuenta con empleados, además de estar teniendo problemas con el crecimiento de la empresa para el desarrollo de nuevas estrategias que permitan la captación y fidelización de clientes, lo cual permitirá mejorar el rendimiento financiero y generará el éxito deseado. | es_ES |
dc.format.extent | 22 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Gestión financiera | es_ES |
dc.subject | Estrategias | es_ES |
dc.subject | Publicidad | es_ES |
dc.subject | Empresa | es_ES |
dc.subject | Análisis financiero | es_ES |
dc.title | Gestión financiera de la Ferretería ¨Daniela¨ del Cantón Alfredo Baquerizo Moreno (Jujan) periodo 2020-2021. | es_ES |
dc.type | bachelorThesis | es_ES |