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Marketing digital de los almacenes de electrodoméstico de la ciudad de Babahoyo en el año 2022.
| dc.contributor.advisor | Ocampo Ulloa, Wendy | |
| dc.contributor.author | León García, Julio José | |
| dc.date.accessioned | 2022-05-22T06:55:42Z | |
| dc.date.available | 2022-05-22T06:55:42Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11763 | |
| dc.description | Digital Marketing is a useful tool at the present time to carry out countless activities at a commercial level, where products and services that people need can be offered, considering that the digital environment has radically changed the way in which consumers and companies interact and relate constantly. The current case study entitled "DIGITAL MARKETING OF APPLIANCE STORES", has as its main objective, to establish the importance of digital marketing that allows knowing the reality of the appliance stores of the city of Babahoyo, through a comparative study that helps determine its value in the sales processes. To obtain relevant information, it was necessary to apply techniques such as the survey and interview, where it was possible to notice the deficit that exists in the stores in relation to the issue of Digital Marketing, which is not applied correctly to capture the attention of the public. It should be noted that this methodology is today one of the least expensive ways to advertise, because it can be used on social networks, where the content can be modified daily according to the demands of the public without this causing a greater investment in advertising issues, which requires that the people who make use of this resource are constantly updated, focused on the changes of the new generations, who are more fond of technological transformation every day, since it is an innovative way of advertising through electronic means, mainly the internet. | es_ES |
| dc.description | Digital Marketing is a useful tool at the present time to carry out countless activities at a commercial level, where products and services that people need can be offered, considering that the digital environment has radically changed the way in which consumers and companies interact and relate constantly. The current case study entitled "DIGITAL MARKETING OF APPLIANCE STORES", has as its main objective, to establish the importance of digital marketing that allows knowing the reality of the appliance stores of the city of Babahoyo, through a comparative study that helps determine its value in the sales processes. To obtain relevant information, it was necessary to apply techniques such as the survey and interview, where it was possible to notice the deficit that exists in the stores in relation to the issue of Digital Marketing, which is not applied correctly to capture the attention of the public. It should be noted that this methodology is today one of the least expensive ways to advertise, because it can be used on social networks, where the content can be modified daily according to the demands of the public without this causing a greater investment in advertising issues, which requires that the people who make use of this resource are constantly updated, focused on the changes of the new generations, who are more fond of technological transformation every day, since it is an innovative way of advertising through electronic means, mainly the internet. | es_ES |
| dc.description.abstract | El Marketing digital es una herramienta útil en los actuales momentos para llevar a cabo un sinnúmero de actividades a nivel comercial, donde se puede ofrecer productos y servicios que las personas necesiten, considerando que el entorno digital ha cambiado radicalmente la forma en la que consumidores y empresas interactúan y se relacionan de manera constante. El actual estudio de caso titulado “MARKETING DIGITAL DE LOS ALMACENES DE ELECTRODOMÉSTICO”, tiene por objetivo principal, establecer la importancia del marketing digital que permita conocer la realidad de los almacenes de electrodoméstico de la ciudad de Babahoyo, mediante un estudio comparativo que ayude a determinar su valor en los procesos de venta. Para obtener información relevante fue necesario la aplicación de técnicas como la encuesta y entrevista, donde se pudo notar el déficit que existe en los almacenes con relación al tema de Marketing Digital, mismo que no se aplica de forma correcta para captar la atención del público. Cabe indicar que esta metodología se constituye hoy en día en una de las formas de hacer publicidad menos costosa, porque se puede hacer uso de las redes sociales, donde los contenidos pueden ser modificados a diario de acuerdo a las exigencias del público sin que esto ocasione una mayor inversión en temas de publicidad, lo que requiere que las personas que hagan uso de este recurso estén en constante actualización, enfocados en los cambios de las nuevas generaciones, quienes cada día son más aficionados a la trasformación tecnológica, pues es una forma innovadora de hacer publicidad a través medios electrónicos principalmente internet. | es_ES |
| dc.format.extent | 36 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing Digital | es_ES |
| dc.subject | Tecnología | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Consumidores | es_ES |
| dc.subject | Empresas | es_ES |
| dc.title | Marketing digital de los almacenes de electrodoméstico de la ciudad de Babahoyo en el año 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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