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Atención al cliente en la floristería “entre flores y detalles Mayrita” en la ciudad de Babahoyo
| dc.contributor.advisor | Ocampo Ulloa, Wendy Lorena | |
| dc.contributor.author | León Torres, Kariela Jury | |
| dc.date.accessioned | 2022-05-22T07:09:17Z | |
| dc.date.available | 2022-05-22T07:09:17Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11765 | |
| dc.description | The present work is the result of a case study that has been carried out with the purpose of analyzing the customer service in the florist Entre Flores y Details Mayrita in the city of Babahoyo, with respect to the service provided by the establishment in question. Through the results that have been obtained, they show that the population of interest is dissatisfied with the service provided by the florist. In this way it has been possible to discover that the manager and her employees are not adequately performing their functions, allowing each consumer to feel dissatisfied when making their purchase or visiting the place. And in turn to be able to identify the critical problems that the establishment presents; also suggesting improvements in the training of personnel that guarantees the provision of a service according to the demands that may arise. | es_ES |
| dc.description | The present work is the result of a case study that has been carried out with the purpose of analyzing the customer service in the florist Entre Flores y Details Mayrita in the city of Babahoyo, with respect to the service provided by the establishment in question. Through the results that have been obtained, they show that the population of interest is dissatisfied with the service provided by the florist. In this way it has been possible to discover that the manager and her employees are not adequately performing their functions, allowing each consumer to feel dissatisfied when making their purchase or visiting the place. And in turn to be able to identify the critical problems that the establishment presents; also suggesting improvements in the training of personnel that guarantees the provision of a service according to the demands that may arise. | es_ES |
| dc.description.abstract | El presente trabajo es el resultado de un estudio de caso que se ha llevado a cabo con la finalidad de analizar la atención al cliente en la floristería Entre Flores y Detalles Mayrita en la ciudad de Babahoyo, con respecto al servicio que presta el establecimiento en mención. Mediante los resultados que se han podido obtener muestran que la población de interés está insatisfecha con el servicio que presta la floristería. De esta manera se ha podido descubrir que la gerente y sus empleados no están desarrollando de manera adecuada sus funciones, permitiendo que cada consumidor se sienta insatisfecho al realizar su compra o visitar el lugar. Y a su vez poder identificar los problemas críticos que presenta el establecimiento; asimismo sugiriendo mejoras en el adiestramiento del personal que garantice la prestación de un servicio acorde a las exigencias que se pueden presentar. | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Atención Al Cliente | es_ES |
| dc.subject | Servicio | es_ES |
| dc.subject | Innovación | es_ES |
| dc.subject | Creatividad | es_ES |
| dc.subject | Capacitación | es_ES |
| dc.title | Atención al cliente en la floristería “entre flores y detalles Mayrita” en la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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