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Estrategias de marketing en Cellspa de la ciudad de Babahoyo.
| dc.contributor.advisor | Rodriguez, Maria Alexandra | |
| dc.contributor.author | Murrieta Torres, Cristina María | |
| dc.date.accessioned | 2022-05-23T02:50:57Z | |
| dc.date.available | 2022-05-23T02:50:57Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11778 | |
| dc.description | The Marketing Strategies in CellSpa of the city of Babahoyo, consists of an analysis of the level of marketing, they are carried out to obtain real and updated information to know the current relationship and the level of satisfaction of the clients with the company. And it is based on a marketing strategy that promotes the use of competitive advantages, increases business profits, retains existing customers and presents itself to potential customers as the best alternative to choose from; Problem-based is due to distribution, marketing, and segmentation factors related to marketing components such as the four Ps: price, product, promotion, and advertising that help make a profit contribution. This scenario indicates that a marketing strategy must be leveraged to develop marketing and customer segmentation with a focus on the company's competitiveness. | es_ES |
| dc.description | The Marketing Strategies in CellSpa of the city of Babahoyo, consists of an analysis of the level of marketing, they are carried out to obtain real and updated information to know the current relationship and the level of satisfaction of the clients with the company. And it is based on a marketing strategy that promotes the use of competitive advantages, increases business profits, retains existing customers and presents itself to potential customers as the best alternative to choose from; Problem-based is due to distribution, marketing, and segmentation factors related to marketing components such as the four Ps: price, product, promotion, and advertising that help make a profit contribution. This scenario indicates that a marketing strategy must be leveraged to develop marketing and customer segmentation with a focus on the company's competitiveness. | es_ES |
| dc.description.abstract | Las Estrategias de Marketing en CellSpa de la ciudad de Babahoyo, consiste en un análisis del nivel de marketing, se realizan para obtener información real y actualizada para conocer la relación actual y el nivel de satisfacción de los clientes para con la empresa. Y se basa en una estrategia de marketing que promueva el uso de ventajas competitivas, logre incrementar las utilidades del negocio, retenga a los clientes existentes y se presente a los clientes potenciales como la mejor alternativa para elegir; basado en problemas se debe a factores de distribución, mercadeo y segmentación, relacionados con los componentes del mercadeo como las cuatro P: precio, producto, promoción y publicidad que ayudan a hacer una contribución a las utilidades. Este escenario indica que se debe apalancar una estrategia de marketing para desarrollar marketing y segmentación de clientes con foco en la competitividad de la empresa. | es_ES |
| dc.format.extent | 36 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.title | Estrategias de marketing en Cellspa de la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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