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Evolución de la publicidad en la red social Facebook en la ciudad de Babahoyo
| dc.contributor.advisor | Castillo Zúñiga, Javier | |
| dc.contributor.author | Cruz Cerezo, Leyberth Joel | |
| dc.date.accessioned | 2022-05-23T14:11:30Z | |
| dc.date.available | 2022-05-23T14:11:30Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11794 | |
| dc.description | The subject of study in this case is "Evolution of advertising on the social network Facebook in the city of Babahoyo", it is carried out in order to know how the digital transformation of the social network Facebook has been for companies to advertise products or services and can reach the target audience and have the most interaction with the followers. The city of Babahoyo has been characterized by launching enterprises that help the economy of the canton, managing to employ directly and indirectly, but not without first making each of them known through social networks. The methodology applied is the quantitative method, with the interview technique applied to a survey of several business owners in the city of Babahoyo to obtain true results based on the applied questionnaire. | es_ES |
| dc.description | The subject of study in this case is "Evolution of advertising on the social network Facebook in the city of Babahoyo", it is carried out in order to know how the digital transformation of the social network Facebook has been for companies to advertise products or services and can reach the target audience and have the most interaction with the followers. The city of Babahoyo has been characterized by launching enterprises that help the economy of the canton, managing to employ directly and indirectly, but not without first making each of them known through social networks. The methodology applied is the quantitative method, with the interview technique applied to a survey of several business owners in the city of Babahoyo to obtain true results based on the applied questionnaire. | es_ES |
| dc.description.abstract | El tema de estudio en este caso es “Evolución de la publicidad en la red social Facebook en la ciudad de Babahoyo”, se realiza con el fin de conocer como ha sido la transformación digital de la red social Facebook para que las empresas publiciten productos o servicios y pueda llegar al público objetivo y tener la mayor cantidad de interacción con los seguidores. La ciudad de Babahoyo se ha caracterizado por poner en marcha emprendimientos que ayudan a la economía del cantón, logrando emplear de manera directa e indirecta, pero no sin antes dar a conocer por medio de redes sociales cada uno de ellos. La metodología aplicada es el método cuantitativo, con la técnica de la entrevista se aplicó a una encuesta a varios dueños de los negocios de la ciudad de Babahoyo para obtener resultados verídicos en base al cuestionario aplicado. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Red social | es_ES |
| dc.subject | es_ES | |
| dc.subject | Evolución | es_ES |
| dc.title | Evolución de la publicidad en la red social Facebook en la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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