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Responsabilidad social de los medios digitales y su impacto en la opinión de los habitantes del cantón Ventanas, año 2022
| dc.contributor.advisor | Ramírez Contreras, Patricia del Rocio | |
| dc.contributor.author | Castro Castro, Dalton Adrian | |
| dc.date.accessioned | 2022-07-06T21:46:58Z | |
| dc.date.available | 2022-07-06T21:46:58Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12315 | |
| dc.description | At present, paper newspapers are gradually heading towards the end of their days, it is worth looking at who, possibly, can transform this journalistic industry: young people. This work reviews the reasons that explain the distance between young people and the press and observes how they are represented in this medium. After the content analysis of the digital media of the Ventanas canton, the results show that they are widely accepted by the inhabitants of the canton mentioned above. Digital networks have not only facilitated communication between people by configuring a nodal system in which they no longer have geographical barriers between humans, but they have also become the most effective tool today for sharing and disseminating content across global scale. However, in addition to the imbalance in the economic participation of the different actors in the value chain of creative content, this greater dissemination and use on a large scale has brought with it an increasing illicit use of works and performance. In this regard, creative sectors have often wondered how to build a participation system that generates a balance between creators, artists, producers, digital platforms and content users? | es_ES |
| dc.description | At present, paper newspapers are gradually heading towards the end of their days, it is worth looking at who, possibly, can transform this journalistic industry: young people. This work reviews the reasons that explain the distance between young people and the press and observes how they are represented in this medium. After the content analysis of the digital media of the Ventanas canton, the results show that they are widely accepted by the inhabitants of the canton mentioned above. Digital networks have not only facilitated communication between people by configuring a nodal system in which they no longer have geographical barriers between humans, but they have also become the most effective tool today for sharing and disseminating content across global scale. However, in addition to the imbalance in the economic participation of the different actors in the value chain of creative content, this greater dissemination and use on a large scale has brought with it an increasing illicit use of works and performance. In this regard, creative sectors have often wondered how to build a participation system that generates a balance between creators, artists, producers, digital platforms and content users? | es_ES |
| dc.description.abstract | En la actualidad los diarios en papel se encaminan paulatinamente hacia el fin de sus días conviene fijar la mirada en quién, posiblemente, pueda transformar esta industria periodística: los jóvenes. Este trabajo hace un repaso de los motivos que explican el distanciamiento entre los jóvenes y la prensa y observa cómo son representados en este medio. Tras el análisis de contenido de los medios digitales del cantón Ventanas, los resultados demuestran que tienen gran aceptación por los habitantes del cantón mencionado anteriormente. Las redes digitales no solo han facilitado la comunicación entre las personas al configurar un sistema nodal en el cual ya no cuentan las barreras geográficas entre los humanos, sino también se han constituido en la herramienta más eficaz hoy en día para compartir y difundir contenidos a escala global. No obstante, además del desequilibrio en la participación económico de los distintos actores en la cadena de valor de los contenidos creativos, esa mayor difusión y utilización a gran escala ha traído consigo un uso ilícito cada vez mayor de obras y prestaciones. A propósito de ello, los sectores creativos se vienen preguntando a menudo ¿cómo construir un sistema de participación que genere un equilibrio entre creadores, artistas, productores, plataformas digitales y usuarios de contenidos? | es_ES |
| dc.format.extent | 19 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Responsabilidad social | es_ES |
| dc.subject | Medios digitales | es_ES |
| dc.subject | Comunicación escrita y oral | es_ES |
| dc.title | Responsabilidad social de los medios digitales y su impacto en la opinión de los habitantes del cantón Ventanas, año 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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