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La imagen del destino turístico ruta del rio y la satisfacción del turista en la ciudad de Quevedo
dc.contributor.advisor | Tubay Moreira, Maximo Fernando | |
dc.contributor.author | Illesca Pincay, Perla Maritza | |
dc.date.accessioned | 2022-08-02T21:22:59Z | |
dc.date.available | 2022-08-02T21:22:59Z | |
dc.date.issued | 2022 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12408 | |
dc.description | In the present investigation, reference is made to the analysis of the determining factors in the influx of tourists on the river route, through this investigation it is sought to analyze what are the causes of the influx of tourists on the river route. The problems of the established river route are described, emphasizing the background of the investigation. For the information process, primary and secondary sources were used to be referenced. In addition, the observation technique was used, in order to evaluate the performance of the service providers that are part of the place under study. In this way, the project proposes the planning of strategies based on the tourist experience, which serve to take measures in processes that allow increasing the satisfaction of the same. | es_ES |
dc.description | In the present investigation, reference is made to the analysis of the determining factors in the influx of tourists on the river route, through this investigation it is sought to analyze what are the causes of the influx of tourists on the river route. The problems of the established river route are described, emphasizing the background of the investigation. For the information process, primary and secondary sources were used to be referenced. In addition, the observation technique was used, in order to evaluate the performance of the service providers that are part of the place under study. In this way, the project proposes the planning of strategies based on the tourist experience, which serve to take measures in processes that allow increasing the satisfaction of the same. | es_ES |
dc.description.abstract | En la presente investigación se hace referencia a el análisis de los factores determinantes en la afluencia de turistas en la ruta del rio, a través de esta investigación se busca analizar cuáles son las causas de la afluencia de turistas en la ruta del rio. Se describen los problemas de la ruta del rio establecida, en donde se hace énfasis en los antecedentes de la investigación. Para el proceso de información se utilizaron fuentes primarias y secundarias para ser referenciadas. En adición, se acudió a la técnica de observación, con el fin de evaluar el desenvolvimiento de los prestadores de servicio que forman parte del lugar en estudio. De esta manera el proyecto propone la planificación de estrategias en base a la experiencia del turista, mismas que sirven para tomar medidas en procesos que permitan elevar la satisfacción del mismo. | es_ES |
dc.format.extent | 35 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Imagen del destino turístico | es_ES |
dc.subject | Ruta del rio | es_ES |
dc.subject | Destinos turísticos | es_ES |
dc.subject | Satisfacción del turista | es_ES |
dc.title | La imagen del destino turístico ruta del rio y la satisfacción del turista en la ciudad de Quevedo | es_ES |
dc.type | bachelorThesis | es_ES |