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Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021.
| dc.contributor.advisor | Merchán Jácome, Verónica | |
| dc.contributor.author | Álava Quincha, José Javier | |
| dc.date.accessioned | 2022-09-18T00:17:35Z | |
| dc.date.available | 2022-09-18T00:17:35Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12451 | |
| dc.description | The purpose of this research was to analyze the marketing strategies in The Bahía Limón Cevicheria and to provide strategies, methods, and tools that support the company's positioning. For the current diagnosis of the company, a consumer survey was carried out to find out their tastes and preferences, and an interview with the owner to keep us informed about the marketing handled by the company; Likewise, an internal and external analysis of Bahía Limón was carried out. After the analysis, the author suggests implementing the marketing mix (product, price, place, promotion) for The Bahía Limón Cevicheria, describing new methods to meet the company's goals. | es_ES |
| dc.description | The purpose of this research was to analyze the marketing strategies in The Bahía Limón Cevicheria and to provide strategies, methods, and tools that support the company's positioning. For the current diagnosis of the company, a consumer survey was carried out to find out their tastes and preferences, and an interview with the owner to keep us informed about the marketing handled by the company; Likewise, an internal and external analysis of Bahía Limón was carried out. After the analysis, the author suggests implementing the marketing mix (product, price, place, promotion) for The Bahía Limón Cevicheria, describing new methods to meet the company's goals. | es_ES |
| dc.description.abstract | La presente investigación tuvo por objeto analizar las estrategias de marketing en la Cevicheria Bahía Limón, con la finalidad de proporcionar estrategias, métodos y herramientas que apoyen al posicionamiento de la empresa. Para el diagnóstico actual de la empresa se realizaron una encuesta a los consumidores, para conocer sus gustos y preferencias, y una entrevista a la propietaria para mantenernos informados acerca del marketing que maneja la empresa; así mismo se realizó un análisis interno y externo de Bahía Limón. Luego de los análisis, el autor sugiere la implementación del marketing mix (producto, precio, plaza, promoción) para la Cevicheria Bahía Limón, describiendo nuevos métodos con el fin de poder cumplir con las metas de la empresa. | es_ES |
| dc.format.extent | 60 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Investigación de Mercados | es_ES |
| dc.title | Estrategias de marketing en la Cevichería Bahía Limón de la ciudad de Babahoyo periodo 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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