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Marketing digital de la empresa nativa medios impresos de la ciudad de esmeraldas.
| dc.contributor.advisor | Pazmiño Gavilánez, Washitong Enrique | |
| dc.contributor.author | Arias Carpio, Jean Pierre | |
| dc.date.accessioned | 2022-09-18T01:55:05Z | |
| dc.date.available | 2022-09-18T01:55:05Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12455 | |
| dc.description | The realization of the present case study that is based on the digital marketing of the Native Printed Media Company of the city of Esmeraldas of the Period 2021, which has been the object of analysis where shortcomings in the systems or strategies have been identified. of traditional marketing, defective sales and commercial processes, lack of knowledge of the personnel that works in that company, this has caused that the economic, commercial, service performance and, above all, customer service have been the affected pillars that have been affected. evidenced in the execution and work of the case. With the realization of the interview that was applied to the manager of the company and the surveys that were made to the clients of Nativa Medios Impresos, informative data has been obtained that has allowed knowing how the internal commercial processes related to marketing are executed. where, it is evident that there is a traditional marketing process that has given results not as expected by the company's administration, leading to not being able to achieve the objectives and goals established in the organization for the period 2021. Based on these theoretical foundations, it is intended that the analysis carried out be taken into consideration, to provide an improvement and development of it, through the implementation of a digital marketing plan, a mechanism by which it will allow the business to be more profitable and also seek optimize your resources. | es_ES |
| dc.description | The realization of the present case study that is based on the digital marketing of the Native Printed Media Company of the city of Esmeraldas of the Period 2021, which has been the object of analysis where shortcomings in the systems or strategies have been identified. of traditional marketing, defective sales and commercial processes, lack of knowledge of the personnel that works in that company, this has caused that the economic, commercial, service performance and, above all, customer service have been the affected pillars that have been affected. evidenced in the execution and work of the case. With the realization of the interview that was applied to the manager of the company and the surveys that were made to the clients of Nativa Medios Impresos, informative data has been obtained that has allowed knowing how the internal commercial processes related to marketing are executed. where, it is evident that there is a traditional marketing process that has given results not as expected by the company's administration, leading to not being able to achieve the objectives and goals established in the organization for the period 2021. Based on these theoretical foundations, it is intended that the analysis carried out be taken into consideration, to provide an improvement and development of it, through the implementation of a digital marketing plan, a mechanism by which it will allow the business to be more profitable and also seek optimize your resources. | es_ES |
| dc.description.abstract | La realización del presente caso de estudio que se encuentra basado en el marketing digital de la Empresa Nativa Medios Impresos de la ciudad de Esmeraldas del Periodo 2021, la cual, ha sido objeto de análisis en donde se ha ido identificando falencias en los sistemas o estrategias de marketing tradicional, procesos de venta y comerciales defectuoso, falta de conocimiento del personal que labora en aquella empresa, esto ha provocado que el rendimiento económico, comercial, de servicios y por sobre todo la atención al cliente han sido los pilares afectados que se ha evidenciado en la ejecución y trabajo del caso. Con la realización de la entrevista que se aplicó al gerente de la empresa y de las encuestas que se les hizo a los clientes de Nativa Medios Impresos se ha obtenido datos informativos que ha permitido conocer como se ejecutan los procesos comerciales internos relacionados con el marketing, en donde, se evidencia que existe un proceso de mercadeo tradicional que ha dado resultados no como lo ha esperado la administración de la compañía, conllevando a no poder alcanzar los objetivos y metas establecidas en la organización para el periodo 2021. Basándose en estas fundamentaciones teóricas, se pretende a que se tomen en consideración el analizados realizado, para brindan un mejoramiento y desarrollo de aquella, a través de la implementación de un plan de marketing digital, mecanismo por el cual, permitirá que el negocio sea más rentable y también se busque optimizar sus recursos. | es_ES |
| dc.format.extent | 44 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Digital | es_ES |
| dc.subject | Tradicional | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Falencias | es_ES |
| dc.subject | Rendimiento | es_ES |
| dc.subject | Objetivos y metas | es_ES |
| dc.title | Marketing digital de la empresa nativa medios impresos de la ciudad de esmeraldas. | es_ES |
| dc.type | bachelorThesis | es_ES |
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