Mostrar el registro sencillo del ítem
Estudio comparativo entre inteligencia de negocio y Big Data.
| dc.contributor.advisor | Aguirre Rodríguez, Carlos Gonzalo | |
| dc.contributor.author | Gómez Rivadeneira, Jenifer Carolina | |
| dc.date.accessioned | 2022-10-04T04:50:12Z | |
| dc.date.available | 2022-10-04T04:50:12Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12642 | |
| dc.description | This new technology has become a great way of doing business, as it allows companies to get to know their customers in depth, as well as delve into their needs and the way they act in relation to products and services. All business sectors use this new technique, not only communication and marketing companies, but also sectors such as medicine, physics or sports, seeking the return on investment of their campaigns. It occurs, for example, by having a wide variety of patient data, which allows improving their quality of life through the prevention and control of diseases. It is not only about generating balances to see a result, but it requires reports and operations that must be delivered in a timely manner and to the right people, so that work can be done to create solutions. In this case, the data acquires a primordial value since its value is of great importance for the strategy in the organizations is when it faces a very common problem in the companies, the Big Data. Big Data is used so that data stored remotely can be used by companies as a basis for their decision making. The extracted information helps, for example, to improve strategies and processes, to increase the competitive power of the company and to better understand consumers, among many other applications. | es_ES |
| dc.description | This new technology has become a great way of doing business, as it allows companies to get to know their customers in depth, as well as delve into their needs and the way they act in relation to products and services. All business sectors use this new technique, not only communication and marketing companies, but also sectors such as medicine, physics or sports, seeking the return on investment of their campaigns. It occurs, for example, by having a wide variety of patient data, which allows improving their quality of life through the prevention and control of diseases. It is not only about generating balances to see a result, but it requires reports and operations that must be delivered in a timely manner and to the right people, so that work can be done to create solutions. In this case, the data acquires a primordial value since its value is of great importance for the strategy in the organizations is when it faces a very common problem in the companies, the Big Data. Big Data is used so that data stored remotely can be used by companies as a basis for their decision making. The extracted information helps, for example, to improve strategies and processes, to increase the competitive power of the company and to better understand consumers, among many other applications. | es_ES |
| dc.description.abstract | Esta nueva tecnología se ha convertido en una gran vía de negocio, ya que permite a las empresas conocer en profundidad a sus clientes, además de profundizar en sus necesidades y en la forma que tienen de actuar frente a los productos y servicios. Todos los sectores empresariales utilizan esta nueva técnica, no solo las empresas de comunicación y marketing, sino también sectores como la medicina, la física o el deporte, buscando el retorno de inversión de sus campañas. Ocurre, por ejemplo, al contar con una gran variedad de datos de pacientes, lo que permite mejorar su calidad de vida a través de la prevención y el control de enfermedades. No solo se trata de generar balances para ver un resultado, si no que requiere de reportes y operaciones que deben ser entregados de manera oportuna y a las personas oportunas, de tal manera que se pueda trabajar en crear soluciones. En este caso los datos adquieres un valor primordial ya que su valor es de gran importancia para la estrategia en las organizaciones es cuando se enfrenta a un problema muy común en las empresas, el Big Data. El Big Data sirve para que los datos almacenados de forma remota puedan ser utilizados por las empresas como base para su toma de decisiones. La información extraída ayuda, por ejemplo, a mejorar estrategias y procesos, a incrementar el poder competitivo de la empresa y a comprender mejor a los consumidores, entre muchas otras aplicaciones. | es_ES |
| dc.format.extent | 30 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Clientes | es_ES |
| dc.subject | Servicios | es_ES |
| dc.subject | Inversión | es_ES |
| dc.subject | Datos | es_ES |
| dc.subject | Empresas | es_ES |
| dc.subject | Aplicaciones | es_ES |
| dc.title | Estudio comparativo entre inteligencia de negocio y Big Data. | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador