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Comercialización de los frutos de sandía (Citrullus lanatus, L.) en la Costa Ecuatoriana
| dc.contributor.advisor | Ortiz Dicado, Juan | |
| dc.contributor.author | Pacherre Soria, Lady Geomara | |
| dc.date.accessioned | 2022-11-15T16:47:52Z | |
| dc.date.available | 2022-11-15T16:47:52Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13248 | |
| dc.description | The watermelon (Citrullus lanatus L.) is a cucurbit plant, whose fruit is cultivated and widely accepted in its commercialization, at the national level. The production of this fruit in Ecuador is relevant for the agricultural sector due to its great demand for fresh consumption, to prepare jams, confectionery and as a dessert. It is one of the most cultivated vegetable items in the provinces: Manabí 20%, Guayas 20%, Santa Elena 25% and other coastal provinces 15%; These provinces stand out for their high fruit productivity. The watermelon marketing systems are dynamic and complex, within them are the distribution and marketing channels, which start from the harvest of the fruits and continue with the collection, distribution and sale processes. There are two types of marketing channels, direct channels, in which there are no intermediaries because the producer contacts the final consumer directly, and indirect channels, known for having several intermediaries: suppliers, wholesalers, and retailers between the producer and the consumer. final consumer | es_ES |
| dc.description | The watermelon (Citrullus lanatus L.) is a cucurbit plant, whose fruit is cultivated and widely accepted in its commercialization, at the national level. The production of this fruit in Ecuador is relevant for the agricultural sector due to its great demand for fresh consumption, to prepare jams, confectionery and as a dessert. It is one of the most cultivated vegetable items in the provinces: Manabí 20%, Guayas 20%, Santa Elena 25% and other coastal provinces 15%; These provinces stand out for their high fruit productivity. The watermelon marketing systems are dynamic and complex, within them are the distribution and marketing channels, which start from the harvest of the fruits and continue with the collection, distribution and sale processes. There are two types of marketing channels, direct channels, in which there are no intermediaries because the producer contacts the final consumer directly, and indirect channels, known for having several intermediaries: suppliers, wholesalers, and retailers between the producer and the consumer. final consumer | es_ES |
| dc.description.abstract | La sandia (Citrullus lanatus L.) es una planta cucurbitácea, cuyo fruto es cultivado y muy aceptado en su comercialización, a nivel nacional. La producción de esta fruta en Ecuador es relevante para el sector agrícola por su gran demanda para consumo en fresco, para preparar mermeladas, confitería y como postre. Es uno de los rubros vegetales más cultivados en las provincias: Manabí 20%, Guayas 20%, Santa Elena 25% y otras provincias del litoral 15%; se destacan estas provincias por su alta productividad de fruta. Los sistemas de comercialización de la sandía son dinámicos y complejos, dentro de ellos se encuentran los canales de distribución y comercialización, que se inician desde la cosecha de los frutos y continúan con procesos de acopio, distribución y venta. Existen dos tipos de canales de comercialización, los canales directos, en que no hay intermediarios porque el productor se contacta directamente con el consumidor final, y los canales indirectos, conocidos por tener varios intermediarios: proveedores, mayoristas, y minoristas entre el productor y el consumidor final. | es_ES |
| dc.format.extent | 24 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Cucurbitácea | es_ES |
| dc.subject | Sandia | es_ES |
| dc.subject | Canales de distribución y comercialización | es_ES |
| dc.subject | Intermediarios | es_ES |
| dc.title | Comercialización de los frutos de sandía (Citrullus lanatus, L.) en la Costa Ecuatoriana | es_ES |
| dc.type | bachelorThesis | es_ES |
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