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IMPACTO DE LA COMUNICACIÓN TRANSMEDIA PARA PROMOCIONAR LA CULTURA MONTUVIA EN EL CANTÓN JUJAN. AÑO 2022
| dc.contributor.advisor | Jadan Solis, Patricia Yajaira | |
| dc.contributor.author | Plua Bermeo, Josue Daniel | |
| dc.date.accessioned | 2022-12-14T15:50:44Z | |
| dc.date.available | 2022-12-14T15:50:44Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13480 | |
| dc.description | The history of Ecuador is so great because white indigenous and Afro-Ecuadorian mestizos have been identified; however, an ethnic group called the Montuvia people have opened up, which are the fundamental engine of the country, they provide us with rice and many other agricultural foods The objective of this research is to analyze the impact of transmedia communication to promote the Montuvio culture in the Jujan canton. The research modality is deductive and qualitative, research such as exploratory, descriptive and bibliographical was also applied, the survey technique was also applied with an instrument of 5 multiple choice questions, which allowed acquiring and collecting extensive information for our research. research. It is worth mentioning that through the applied surveys of the focus group, the different problems were determined and reaching the creation of a digital platform called Facebook where the montubia culture of the Jujan canton was highlighted. | es_ES |
| dc.description | The history of Ecuador is so great because white indigenous and Afro-Ecuadorian mestizos have been identified; however, an ethnic group called the Montuvia people have opened up, which are the fundamental engine of the country, they provide us with rice and many other agricultural foods The objective of this research is to analyze the impact of transmedia communication to promote the Montuvio culture in the Jujan canton. The research modality is deductive and qualitative, research such as exploratory, descriptive and bibliographical was also applied, the survey technique was also applied with an instrument of 5 multiple choice questions, which allowed acquiring and collecting extensive information for our research. research. It is worth mentioning that through the applied surveys of the focus group, the different problems were determined and reaching the creation of a digital platform called Facebook where the montubia culture of the Jujan canton was highlighted. | es_ES |
| dc.description.abstract | La historia del Ecuador es tan grande porque se han identificado mestizos blancos indígenas y afroecuatorianos sin embargo se han abierto pasó un grupo etnia llamada pueblo montuvio los que son el motor fundamental del país nos proveen del arroz y muchos más alimentos agrícolas. El objetivo de esta investigación es analizar el impacto de la comunicación transmedia para promocionar la cultura montuvia en el cantón Jujan. La modalidad de la investigación es deductivo y cualitativo asimismo se aplicó investigaciones tales como exploratoria, descriptiva y bibliográfica, también se aplicó la técnica de la encuesta con un instrumento de 5 preguntas de elección múltiples, el cual permitió adquirir y recopilar una amplia información para nuestra investigación. Cabe mencionar que por medio de las encuestas aplicadas de focus Group, se determinó las diferentes problemáticas y llegando a la creación de una plataforma digital llamada Facebook donde se tratara resaltar la cultura montuvia del cantón Jujan. | es_ES |
| dc.format.extent | 33 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | impacto | es_ES |
| dc.subject | cultura montuvia | es_ES |
| dc.subject | comunicación transmedia | es_ES |
| dc.title | IMPACTO DE LA COMUNICACIÓN TRANSMEDIA PARA PROMOCIONAR LA CULTURA MONTUVIA EN EL CANTÓN JUJAN. AÑO 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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