Mostrar el registro sencillo del ítem
Gestión de ventas en Deportes "Aguirre", ubicada en el Cantón Ventanas, en el periodo 2022.
dc.contributor.advisor | Guillin Nuñez, Milton Eduardo | |
dc.contributor.author | García García, Carla Janina | |
dc.date.accessioned | 2023-05-15T17:25:22Z | |
dc.date.available | 2023-05-15T17:25:22Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13706 | |
dc.description | The present case study was developed in the company Deportes Aguirre, located in the Cantón Ventanas, Province of Los Ríos, on Avenida Seminario and Velasco Ibarra, dedicated to the production of sports uniforms for the Olympics, physical education uniforms for different institutions. educational, both public and private, sports equipment, at affordable prices, with the purpose of identifying existing problems in the company, for which sales are low, to propose adequate and efficient strategies to increase sales and consequently the profitability of the company. Sales management in a commercial company is a fundamental pillar, because it serves to guide sales activities in a company, so that they are carried out in an appropriate and timely manner in order to achieve the objectives planned by the company. An adequate sales management should find new opportunities, make sales forecasts, manage reports and techniques. In the investigation carried out in the company Deportes Aguirre, I show the following results: it lacks sales monitoring, does not record sales, lacks control over them, does not have an inventory system, does not implement advertising, does not have a website and social networks, sellers do not use techniques and strategies in the sales process, in addition they do not apply marketing strategies, this generates a negative effect for the entity, since it runs the risk of losing customers and having a decrease in profitability. | es_ES |
dc.description | The present case study was developed in the company Deportes Aguirre, located in the Cantón Ventanas, Province of Los Ríos, on Avenida Seminario and Velasco Ibarra, dedicated to the production of sports uniforms for the Olympics, physical education uniforms for different institutions. educational, both public and private, sports equipment, at affordable prices, with the purpose of identifying existing problems in the company, for which sales are low, to propose adequate and efficient strategies to increase sales and consequently the profitability of the company. Sales management in a commercial company is a fundamental pillar, because it serves to guide sales activities in a company, so that they are carried out in an appropriate and timely manner in order to achieve the objectives planned by the company. An adequate sales management should find new opportunities, make sales forecasts, manage reports and techniques. In the investigation carried out in the company Deportes Aguirre, I show the following results: it lacks sales monitoring, does not record sales, lacks control over them, does not have an inventory system, does not implement advertising, does not have a website and social networks, sellers do not use techniques and strategies in the sales process, in addition they do not apply marketing strategies, this generates a negative effect for the entity, since it runs the risk of losing customers and having a decrease in profitability. | es_ES |
dc.description.abstract | El presente caso de estudio se desarrolló en la empresa Deportes Aguirre, ubicada en el Cantón Ventanas, Provincia de los Ríos, en la Avenida Seminario y Velasco Ibarra, se dedica a elaboración de uniformes deportivos para olimpiadas, uniformes de educación física para las diferentes instituciones educativas, tanto públicas como privadas, implementos deportivos, a precios accesibles, con el propósito de identificar los problemas existentes en la empresa, por los cuales las ventas son bajas, para proponer estrategias adecuadas y eficientes para incrementar las ventas y por consiguiente la rentabilidad de la empresa. La gestión de ventas en una empresa comercial es un pilar fundamental, debido a que sirve para orientar las actividades de ventas en una compañía, para que estas se realicen de forma adecuada y oportuna con el fin de lograr los objetivos planeado por la empresa. Una adecuada gestión de ventas deberá encontrar nuevas oportunidades, hacer previsiones de venta, gestionar informes y técnicas. En la investigación realizada en la empresa Deportes Aguirre arrojo los siguientes resultados, carece de un seguimiento de las ventas, no registrar las ventas, carecen de un control sobre ellas, no tiene un sistema de inventario, no implementa publicidad, no tiene página web y redes sociales, los vendedores no emplean técnicas y estrategias en el proceso de ventas, además no aplican estrategias de marketing, esto genera un efecto negativo para la entidad, ya que, corre el riesgo de perder a los clientes y tener una disminución en la rentabilidad. | es_ES |
dc.format.extent | 52 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Gestión | es_ES |
dc.subject | Ventas | es_ES |
dc.subject | Marketing | es_ES |
dc.subject | Estrategias | es_ES |
dc.subject | Proceso de venta | es_ES |
dc.subject | Satisfacción al cliente | es_ES |
dc.subject | Técnicas. | es_ES |
dc.title | Gestión de ventas en Deportes "Aguirre", ubicada en el Cantón Ventanas, en el periodo 2022. | es_ES |
dc.type | bachelorThesis | es_ES |