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Proceso de ventas en el Comercial Ricardito Jr de la Parroquia San Juan, periodo 2022
| dc.contributor.advisor | Jacome Lara, Georgina Andalira | |
| dc.contributor.author | Gavilanes Litardo, Romario Jesús | |
| dc.date.accessioned | 2023-05-15T17:45:33Z | |
| dc.date.available | 2023-05-15T17:45:33Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13708 | |
| dc.description | The case study entitled "SALES PROCESS IN THE COMMERCIAL RICARDITO JR DE LA PARROQUIA SAN JUAN, PERIOD 2022", is a diagnosis of the sales situation in which various factors that affect the results at the end of the period are analyzed, with which the techniques and procedures applied at the time of sale, which is the main action to organize and represent events that generate income, were investigated. This work has been developed through the research line of Financial Management, administration, taxation, audit and control. The sales process is the series of steps necessary to attract, convert and retain customers and can be defined as a scenario that helps professionals to anticipate customer needs and capitalize on opportunities at each stage of the sales process, given that sales strategy is an approach that allows the sales force of an organization to position a company and its products in a meaningful and differentiated way to meet the needs of target customers. In this case study it was elaborated with the purpose of analyzing how the process, sales and marketing strategies are applied, as well as how it affects the development of the commercial RICARDITO JR. of the San Juan parish. The root cause method was used in which this procedure will help to identify the origin of the problem dealing with its root discerning hypotheses from qualitative data as it allowed to identify the problems of all its processes and strategies; in order to have a better understanding of the sales process in a general sense. | es_ES |
| dc.description | The case study entitled "SALES PROCESS IN THE COMMERCIAL RICARDITO JR DE LA PARROQUIA SAN JUAN, PERIOD 2022", is a diagnosis of the sales situation in which various factors that affect the results at the end of the period are analyzed, with which the techniques and procedures applied at the time of sale, which is the main action to organize and represent events that generate income, were investigated. This work has been developed through the research line of Financial Management, administration, taxation, audit and control. The sales process is the series of steps necessary to attract, convert and retain customers and can be defined as a scenario that helps professionals to anticipate customer needs and capitalize on opportunities at each stage of the sales process, given that sales strategy is an approach that allows the sales force of an organization to position a company and its products in a meaningful and differentiated way to meet the needs of target customers. In this case study it was elaborated with the purpose of analyzing how the process, sales and marketing strategies are applied, as well as how it affects the development of the commercial RICARDITO JR. of the San Juan parish. The root cause method was used in which this procedure will help to identify the origin of the problem dealing with its root discerning hypotheses from qualitative data as it allowed to identify the problems of all its processes and strategies; in order to have a better understanding of the sales process in a general sense. | es_ES |
| dc.description.abstract | El estudio de caso titulado “PROCESO DE VENTAS EN EL COMERCIAL RICARDITO JR DE LA PARROQUIA SAN JUAN, PERIODO 2022”, es un diagnóstico de la situación de las ventas en el que se analizan diversos factores que inciden en los resultados de fin de período, con el que se investigó las técnicas y procedimientos aplicados en el momento de la venta, que es la acción principal organizar y representar eventos que generan ingresos. Este trabajo se ha desarrollado mediante la línea de investigación Gestión Financiera, administración, tributaría, auditoría y control. El proceso de ventas es la serie de pasos necesarios para atraer, convertir y retener clientes y se puede definir como un escenario que ayuda a los profesionales a anticipar las necesidades de los clientes y capitalizar las oportunidades en cada etapa del proceso de ventas, dado así de tal manera que la estrategia de ventas es un enfoque que permite a la fuerza de ventas de una organización posicionar una empresa y sus productos de una manera significativa y diferenciada para satisfacer las necesidades de los clientes objetivo.. En el presente estudio de caso por el cual este fue elaborado con la finalidad de analizar de qué manera se aplica el proceso, estrategias de ventas y marketing, además el cómo está incide en el desarrollo del comercial RICARDITO JR. de la parroquia San Juan. Se utilizó el método causa raíz en el cual este procedimiento ayudará a identificar el origen del problema que trate de su raíz discerniendo hipótesis a partir de datos cualitativos ya que permitió identificar los problemas de todos sus procesos y estrategias; con la finalidad de tener una mejor comprensión referente al proceso de ventas en un sentido general. | es_ES |
| dc.format.extent | 55 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Proceso | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Mercado | es_ES |
| dc.title | Proceso de ventas en el Comercial Ricardito Jr de la Parroquia San Juan, periodo 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador