Mostrar el registro sencillo del ítem
Gestión de ventas del Comercial Iliana Villalba de la ciudad de Babahoyo en el periodo 2021 2022.
| dc.contributor.advisor | Touma Faytong, Mario Alberto | |
| dc.contributor.author | Vera Vera, Juan Eusebio | |
| dc.date.accessioned | 2023-05-19T20:59:18Z | |
| dc.date.available | 2023-05-19T20:59:18Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13759 | |
| dc.description | The present work is carried out under the case study modality in order to determine factors that are responsible under the sales level index maintained by the Iliana Villalba establishment in the City of Babahoyo, so that in this way the owner has knowledge about the factors for which it presents a low performance in the sale, and in this way apply the corresponding corrective measures in order to carry out the commercial process in an ideal way and above all to improve its profitability. The establishment does not manage a good accounting record, so it does not maintain a record of income and expenditures of money in an adequate manner, it is only handled with physical sales invoices, resulting in complications when not knowing how much is its invested capital and how much is the profit obtained from your sales. The method that was used in the development of the pertinent case study on sales management was the root cause method which allowed to identify the factors that affect the business sales process, as well as helped to know the origin of the problems that they affect the sales levels of the commercial through this, causes and consequences that influence sales management were identified and these are the ones that directly interrupt the growth of the company in order to propose strategies that contribute to business improvements. Through the execution of this case study which is based on the sales management of the commercial Iliana Villalba from the city of Babahoyo in the period 2021-2022, in which the objective that is focused could be met and carried out. in evaluating the management of the commercial department of the aforementioned company. | es_ES |
| dc.description | The present work is carried out under the case study modality in order to determine factors that are responsible under the sales level index maintained by the Iliana Villalba establishment in the City of Babahoyo, so that in this way the owner has knowledge about the factors for which it presents a low performance in the sale, and in this way apply the corresponding corrective measures in order to carry out the commercial process in an ideal way and above all to improve its profitability. The establishment does not manage a good accounting record, so it does not maintain a record of income and expenditures of money in an adequate manner, it is only handled with physical sales invoices, resulting in complications when not knowing how much is its invested capital and how much is the profit obtained from your sales. The method that was used in the development of the pertinent case study on sales management was the root cause method which allowed to identify the factors that affect the business sales process, as well as helped to know the origin of the problems that they affect the sales levels of the commercial through this, causes and consequences that influence sales management were identified and these are the ones that directly interrupt the growth of the company in order to propose strategies that contribute to business improvements. Through the execution of this case study which is based on the sales management of the commercial Iliana Villalba from the city of Babahoyo in the period 2021-2022, in which the objective that is focused could be met and carried out. in evaluating the management of the commercial department of the aforementioned company. | es_ES |
| dc.description.abstract | El presente trabajo se realiza bajo la modalidad estudio de caso para de esta manera determinar factores que tienen responsabilidad bajo el índice nivel de ventas que mantiene el establecimiento Iliana Villalba de la Ciudad de Babahoyo, Para que de esta manera el propietario posea el conocimiento acerca de los factores por lo cual presenta un bajo rendimiento en la venta, y de esta manera aplicar los correctivos correspondientes con la finalidad de llevar a cabo el proceso comercial de manera idónea y sobre todo poder mejorar su rentabilidad. El establecimiento no maneja un buen registro contable por lo que no mantiene un registro de ingresos y egresos de dinero de manera adecuada sólo se maneja con facturas de ventas físicas teniendo como consecuencia complicaciones al momento de no saber cuánto es su capital invertido y cuánto es la ganancia obtenida dentro de sus ventas. El método que se utilizó en el desarrollo del pertinente caso de estudio sobre la gestión de ventas fue el método causa raíz el cual permitió identificar los factores que inciden en el proceso de venta del negocio, como también ayudó a conocer el origen de las problemáticas que afectan los niveles de ventas del comercial a través de esto se identificaron causas y consecuencias que influyen en la gestión de ventas y estas son las que interrumpen directamente el crecimiento de la empresa para así proponer estrategias que aporten a las mejoras al negocio. Por medio de la ejecución del presente caso de estudio el cual se encuentra basado en la gestión de ventas del comercial Iliana Villalba de la ciudad de Babahoyo en el periodo 2021 2022, en el cual se pudo cumplir y llevar a cabo el objetivo que está enfocado en evaluar la gestión del departamento comercial de la empresa mencionada. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Ventas | es_ES |
| dc.subject | Gestión | es_ES |
| dc.subject | Clasificación | es_ES |
| dc.subject | Factores | es_ES |
| dc.subject | Fases | es_ES |
| dc.subject | Estrategias de Ventas | es_ES |
| dc.title | Gestión de ventas del Comercial Iliana Villalba de la ciudad de Babahoyo en el periodo 2021 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador