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Satisfacción del cliente en la Ferreteria “JDF Los Chivitos” del Cantón Baba, periodo 2022.
| dc.contributor.advisor | Gaibor Gaibor, July Yojana | |
| dc.contributor.author | López Moncerrate, Gabriela Elisseth | |
| dc.date.accessioned | 2023-10-19T14:55:46Z | |
| dc.date.available | 2023-10-19T14:55:46Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14714 | |
| dc.description | The research work is entitled Customer Satisfaction at the "JDF de Los Chivitos" hardware store in Cantón Baba, Period 2022. The main objective of this case study is to know customer satisfaction about the quality of the service it provides since it will determine the degree of satisfaction that the client feels not only when they buy products but also a service, the quality of the service provided by the collaborators contributes to the companies a greater loyalty of consumers and in turn gains that they are the ones who promote the goods and/or or services offered in the company. The descriptive method and methodologies such as: Survey and interview were applied, finalizing the following: The case study was carried out under the guidelines already established by the Technical University of Babahoyo, which seeks to identify and understand the problems of the "JDF Los Chivitos" hardware store in Baba canton. The company needs its collaborators to improve their treatment of the client. Several factors examined in this case study make it difficult for the company to retain customers and in turn make sales due to the lack of strategies that the collaborator needs to have to address them, these and other negative characteristics that affect companies are explored further in the development of this investigation. | es_ES |
| dc.description | The research work is entitled Customer Satisfaction at the "JDF de Los Chivitos" hardware store in Cantón Baba, Period 2022. The main objective of this case study is to know customer satisfaction about the quality of the service it provides since it will determine the degree of satisfaction that the client feels not only when they buy products but also a service, the quality of the service provided by the collaborators contributes to the companies a greater loyalty of consumers and in turn gains that they are the ones who promote the goods and/or or services offered in the company. The descriptive method and methodologies such as: Survey and interview were applied, finalizing the following: The case study was carried out under the guidelines already established by the Technical University of Babahoyo, which seeks to identify and understand the problems of the "JDF Los Chivitos" hardware store in Baba canton. The company needs its collaborators to improve their treatment of the client. Several factors examined in this case study make it difficult for the company to retain customers and in turn make sales due to the lack of strategies that the collaborator needs to have to address them, these and other negative characteristics that affect companies are explored further in the development of this investigation. | es_ES |
| dc.description.abstract | El trabajo de investigación lleva por título Satisfacción del Cliente en Ferretería “JDF de Los Chivitos” del Cantón Baba, Periodo 2022. El objetivo principal de este caso de estudio es saber la satisfacción del cliente sobre la calidad del servicio que esta brinda ya que determinará el grado de satisfacción que el cliente siente no sólo cuando compran productos sino también un servicio, la calidad en el servicio por parte de los colaboradores aporta a las empresas una mayor fidelización de consumidores y a su vez ganan que ellos sean quienes promocionen los bienes y/o servicios ofertados en la compañía. se aplicó el método descriptivo y las metodologías tales como: Encuesta y entrevista llegando a ultimar lo siguiente: El estudio de caso se realizó bajo los lineamientos ya establecidos por la Universidad Técnica de Babahoyo, el cual busca identificar y comprender la problemática de la Ferretería “JDF Los Chivitos” de cantón Baba, La empresa necesita que sus colaboradores mejoren su trato hacia el cliente. Varios factores examinados en este estudio de caso dificultan que la empresa fidelice clientes y a su vez concretar ventas por la falta de estrategias que el colaborador requiere tener para abordarlos, estas y otras características negativas que afectan a las empresas se exploran más a fondo en el desarrollo de esta investigación. | es_ES |
| dc.format.extent | 42 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Satisfacción del cliente | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Fidelización de clientes | es_ES |
| dc.subject | Calidad | es_ES |
| dc.subject | Servicio | es_ES |
| dc.title | Satisfacción del cliente en la Ferreteria “JDF Los Chivitos” del Cantón Baba, periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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