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Satisfacción del cliente en el Almacén La Ganga del cantón Urdaneta periodo 2022.
| dc.contributor.advisor | Fonseca Vásconez, José Fabián | |
| dc.contributor.author | Maquilon Villalva, Ariana Isabel | |
| dc.date.accessioned | 2023-10-19T15:36:11Z | |
| dc.date.available | 2023-10-19T15:36:11Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14718 | |
| dc.description | Introduction: GANGA R.C.A S. A is a company dedicated to the retail and wholesale sale of household items in general, the branch in which this case study is being carried out is located in the Urdaneta canton, like any business. It seeks to increase its profits which is a product of increased sales and cost reduction, but at the same time it seeks to satisfy the demands of customers by generating an environment of socioeconomic well-being, which is complex considering that Human Beings have unlimited needs. in this sense to try to generate satisfaction to the demander as well as the supplier Objective: To evaluate the quality of customer satisfaction presented by the GANGA R C A S.A warehouse of the Urdaneta canton Methodology: The root cause method, which allowed the identification of the cause of the problem, in addition to It used research techniques such as interviews and surveys, as well as the implementation of the EFE and EFI analysis, which led to the conclusion that the strengths and opportunities are slightly superior to the weaknesses and threats. Conclusion: it is necessary to hold work meetings that help facilitate the proper functioning of employees, as well as ICT creations, to generate customer loyalty and satisfaction, in this way the warehouse economy will be strengthened. | es_ES |
| dc.description | Introduction: GANGA R.C.A S. A is a company dedicated to the retail and wholesale sale of household items in general, the branch in which this case study is being carried out is located in the Urdaneta canton, like any business. It seeks to increase its profits which is a product of increased sales and cost reduction, but at the same time it seeks to satisfy the demands of customers by generating an environment of socioeconomic well-being, which is complex considering that Human Beings have unlimited needs. in this sense to try to generate satisfaction to the demander as well as the supplier Objective: To evaluate the quality of customer satisfaction presented by the GANGA R C A S.A warehouse of the Urdaneta canton Methodology: The root cause method, which allowed the identification of the cause of the problem, in addition to It used research techniques such as interviews and surveys, as well as the implementation of the EFE and EFI analysis, which led to the conclusion that the strengths and opportunities are slightly superior to the weaknesses and threats. Conclusion: it is necessary to hold work meetings that help facilitate the proper functioning of employees, as well as ICT creations, to generate customer loyalty and satisfaction, in this way the warehouse economy will be strengthened. | es_ES |
| dc.description.abstract | Introducción: La GANGA R.C.A S.A es una empresa dedicada a la venta al por menor y mayor de artículos para el hogar en general, la sucursal en la cual se esta llevando a cabo el presente estudio de caso está ubicada en el cantón Urdaneta, como todo negocio busca incrementar sus utilidades lo cual es producto del aumento de las ventas y reducción de costos, pero al mismo tiempo se busca satisfacer las demandas de los clientes generándoles un ambiente de bienestar socioeconómico, lo cual es complejo considerando que el Ser humano posee necesidades ilimitadas, en este sentido para tratar de generar satisfacción al demandante como al ofertante Objetivo: Evaluar la calidad de satisfacción al cliente que presenta el almacén GANGA R.C.A.S.A del cantón Urdaneta Metodología: El método causa raíz permitió identificar la causa del problema, además se utilizó técnicas de investigación como entrevista y encuestas, al igual que la implementación del análisis EFE y EFI que conllevó a concluir que las fortalezas y oportunidades son levemente superiores a las debilidades y amenazas. Conclusión: Es necesario realizar reuniones de trabajo que ayuden a facilitar el buen funcionamiento de los empleados, al igual que creaciones de TIC, para generar fidelización y satisfacción al cliente, de esta forma se fortalecerá la economía del almacén. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Clientes | es_ES |
| dc.subject | Satisfacción | es_ES |
| dc.subject | Fidelización | es_ES |
| dc.subject | Calidad | es_ES |
| dc.title | Satisfacción del cliente en el Almacén La Ganga del cantón Urdaneta periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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