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Nivel de competitividad en el Comercial Su Economía, ubicado en la Parroquia San Juan, periodo 2022.
dc.contributor.advisor | Ortiz Campi, Juan Oswaldo | |
dc.contributor.author | Tomalá Chilan, José Antonio | |
dc.date.accessioned | 2023-10-23T02:55:55Z | |
dc.date.available | 2023-10-23T02:55:55Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14744 | |
dc.description | The case study on the level of competitiveness of the commercial "Your Economy" reveals a series of administrative problems that have affected its performance in the market. Through a SWOT analysis and an EFE analysis that allow us to evaluate the level of competitiveness of the company “YOUR ECONOMY”, observing the processes and productivity it has to subsequently issue an interpretive report. Additionally, identify various areas of improvement and opportunities that could drive the future success of the business. In terms of weaknesses, "Su Economía" faces challenges in internal management, including a lack of efficiency in administrative processes and a lack of adaptation to new technological trends. Regarding the way of investigating, the integrated quality management system method was applied because the objective of this system is to achieve more efficient and effective management, improving customer satisfaction, process efficiency, cost reduction and continuous improvement. As a result, there are several key opportunities in the business that could be exploited. Firstly, the implementation of payments through cards and the creation of a website would attract a broader group of customers. Also the introduction of new brands to the premises and geographical expansion could diversify the offer and increase the customer base. In conclusion, innovation, service quality, customer service and alliances can be useful tools to differentiate and stand out in a competitive market. | es_ES |
dc.description | The case study on the level of competitiveness of the commercial "Your Economy" reveals a series of administrative problems that have affected its performance in the market. Through a SWOT analysis and an EFE analysis that allow us to evaluate the level of competitiveness of the company “YOUR ECONOMY”, observing the processes and productivity it has to subsequently issue an interpretive report. Additionally, identify various areas of improvement and opportunities that could drive the future success of the business. In terms of weaknesses, "Su Economía" faces challenges in internal management, including a lack of efficiency in administrative processes and a lack of adaptation to new technological trends. Regarding the way of investigating, the integrated quality management system method was applied because the objective of this system is to achieve more efficient and effective management, improving customer satisfaction, process efficiency, cost reduction and continuous improvement. As a result, there are several key opportunities in the business that could be exploited. Firstly, the implementation of payments through cards and the creation of a website would attract a broader group of customers. Also the introduction of new brands to the premises and geographical expansion could diversify the offer and increase the customer base. In conclusion, innovation, service quality, customer service and alliances can be useful tools to differentiate and stand out in a competitive market. | es_ES |
dc.description.abstract | El estudio de caso sobre el nivel de competitividad del comercial "Su Economía" revela una serie de problemas administrativos que han afectado su desempeño en el mercado. A través de un análisis FODA y un análisis EFE que permiten evaluar el nivel de competitividad de la empresa “SU ECONOMÍA”, observando los procesos y la productividad que tiene para emitir un informe interpretativo posteriormente. Además, identificar diversas áreas de mejora y oportunidades que podrían impulsar el éxito futuro del negocio. En términos de debilidades, "Su Economía" enfrenta desafíos en la gestión interna, incluyendo una falta de eficiencia en los procesos administrativos y la falta de adaptación a las nuevas tendencias tecnológicas. En cuanto a la manera de investigar se aplicó el método de sistema integrado de gestión de calidad porque el objetivo de este sistema es lograr una gestión más eficiente y efectiva, mejorando la satisfacción del cliente, la eficiencia en los procesos, la reducción de costos y la mejora continua. Como resultado posterior en el negocio existen varias oportunidades clave que podrían ser aprovechadas. En primer lugar, la implementación de pagos a través de tarjetas y la creación de una página web permitirían atraer a un grupo más amplio de clientes. También la introducción de nuevas marcas al local y la expansión geográfica podrían diversificar la oferta y aumentar la base de clientes. En conclusión, la innovación, la calidad del servicio, la atención al cliente y las alianzas pueden ser herramientas útiles para diferenciarse y destacar en un mercado competitivo. | es_ES |
dc.format.extent | 38 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Ventas | es_ES |
dc.subject | Competitividad | es_ES |
dc.subject | Eficiencia | es_ES |
dc.subject | Oportunidades | es_ES |
dc.subject | Calidad | es_ES |
dc.title | Nivel de competitividad en el Comercial Su Economía, ubicado en la Parroquia San Juan, periodo 2022. | es_ES |
dc.type | bachelorThesis | es_ES |