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Estrategia de marketing del programa “Bachiller Digital” de la Prefectura de Los Ríos
| dc.contributor.advisor | Montece Moreno, Cindy Elizabeth | |
| dc.contributor.author | Limones Pacheco, Nicolle del Rocio | |
| dc.date.accessioned | 2023-11-06T16:20:03Z | |
| dc.date.available | 2023-11-06T16:20:03Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15018 | |
| dc.description | The "Digital Baccalaureate" program, promoted by the Prefecture of Los Ríos, represents a pioneering initiative in the educational field that will benefit third-year high school students and give them a necessary tool in their university career. Its main objective is to analyze the marketing strategies of the digital bachelor program of the prefecture of Los Ríos. This marketing strategy aims to publicize and promote this innovative program, as well as encourage the active participation of the educational community throughout the Province by allowing students to access a wide range of online educational resources, including e-books, videos educational, interactive tutorials and online learning platforms. The level of knowledge of the Digital Baccalaureate Program allowed the implementation of marketing strategies, capturing the attention and interest of the educational community, reflected in a notable increase in the number of enrollments in the program. This indicates a strong demand and recognition of the benefits that the "Digital Baccalaureate" program offers students a wide range of activities within the educational platform allowing them to advance at their own pace and explore topics of personal interest. They can access additional material or delve deeper into specific areas of study. | es_ES |
| dc.description | The "Digital Baccalaureate" program, promoted by the Prefecture of Los Ríos, represents a pioneering initiative in the educational field that will benefit third-year high school students and give them a necessary tool in their university career. Its main objective is to analyze the marketing strategies of the digital bachelor program of the prefecture of Los Ríos. This marketing strategy aims to publicize and promote this innovative program, as well as encourage the active participation of the educational community throughout the Province by allowing students to access a wide range of online educational resources, including e-books, videos educational, interactive tutorials and online learning platforms. The level of knowledge of the Digital Baccalaureate Program allowed the implementation of marketing strategies, capturing the attention and interest of the educational community, reflected in a notable increase in the number of enrollments in the program. This indicates a strong demand and recognition of the benefits that the "Digital Baccalaureate" program offers students a wide range of activities within the educational platform allowing them to advance at their own pace and explore topics of personal interest. They can access additional material or delve deeper into specific areas of study. | es_ES |
| dc.description.abstract | El programa "Bachiller Digital", impulsado por la Prefectura de Los Ríos, representa una iniciativa pionera en el ámbito educativo que beneficiará a los estudiantes del tercero bachillerato y les dará una herramienta necesaria en la carrera universitaria. Su objetivo principal es analizar las estrategias de marketing del programa bachiller digital de la prefectura de Los Ríos. Esta estrategia de marketing tiene como propósito dar a conocer y promover este innovador programa, así como fomentar la participación activa de la comunidad educativa en toda la Provincia permitiéndoles a los estudiantes acceder a una amplia gama de recursos educativos en línea, incluyendo libros electrónicos, videos educativos, tutoriales interactivos y plataformas de aprendizaje en línea. El nivel de conocimiento del Programa bachiller digital permitió implementar estrategias de marketing logrando captar la atención y el interés de la comunidad educativa, reflejado en un notable aumento en el número de inscripciones al programa. Esto indica una fuerte demanda y reconocimiento de los beneficios que el programa "Bachiller Digital" que ofrece a los estudiantes una amplia gama de actividades dentro de la plataforma educativa permitiéndoles avanzar a su propio ritmo y explorar temas de interés personal. Pueden acceder a material adicional o profundizar en áreas específicas de estudio. | es_ES |
| dc.format.extent | 37 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Tecnología | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Estrategia | es_ES |
| dc.title | Estrategia de marketing del programa “Bachiller Digital” de la Prefectura de Los Ríos | es_ES |
| dc.type | bachelorThesis | es_ES |
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