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Variación de ingresos de la Importadora "QV" ubicado en la ciudad de Babahoyo durante el periodo 2021-2022.
| dc.contributor.advisor | Merchán Jácome, Verónica Alexandra | |
| dc.contributor.author | Lozano Ledesma, Maoly Nathalia | |
| dc.date.accessioned | 2024-03-21T14:55:34Z | |
| dc.date.available | 2024-03-21T14:55:34Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15749 | |
| dc.description | The "QV" Importer, established in Babahoyo, has faced a notable variation in income during 2021-2022, raising concerns about its financial stability. Internal factors such as inventory management, operating costs and billing processes influenced revenue, while changes in internal policies such as pricing strategies and promotional campaigns stimulated demand for imported products. Externally, changes in competition and fluctuations in prices of imported products also had an impact. Despite the overall increase in revenue, there was a decrease in sales with a 12% tariff, pointing to challenges in marketing these products. Qualitative analysis revealed that financial decisions, such as investments in advertising and product line expansion, contributed to financial performance. In addition, financial risk management and quality control in the supply chain minimized the negative impact of price fluctuations. Public perception of the company, including brand reputation and customer satisfaction, also influenced the variation in income by affecting customer loyalty and generation of new business opportunities. It is recommended to review and optimize inventory management, operating costs, and internal billing and collection processes. Staying abreast of external changes such as trade policies and competition, adapting pricing and promotion strategies, and improving brand reputation and customer satisfaction are essential. These efforts can strengthen the financial and competitive position of Importadora "QV" in the market. | es_ES |
| dc.description | The "QV" Importer, established in Babahoyo, has faced a notable variation in income during 2021-2022, raising concerns about its financial stability. Internal factors such as inventory management, operating costs and billing processes influenced revenue, while changes in internal policies such as pricing strategies and promotional campaigns stimulated demand for imported products. Externally, changes in competition and fluctuations in prices of imported products also had an impact. Despite the overall increase in revenue, there was a decrease in sales with a 12% tariff, pointing to challenges in marketing these products. Qualitative analysis revealed that financial decisions, such as investments in advertising and product line expansion, contributed to financial performance. In addition, financial risk management and quality control in the supply chain minimized the negative impact of price fluctuations. Public perception of the company, including brand reputation and customer satisfaction, also influenced the variation in income by affecting customer loyalty and generation of new business opportunities. It is recommended to review and optimize inventory management, operating costs, and internal billing and collection processes. Staying abreast of external changes such as trade policies and competition, adapting pricing and promotion strategies, and improving brand reputation and customer satisfaction are essential. These efforts can strengthen the financial and competitive position of Importadora "QV" in the market. | es_ES |
| dc.description.abstract | La Importadora "QV", establecida en Babahoyo, ha enfrentado una variación de ingresos notable durante 2021-2022, generando inquietudes sobre su estabilidad financiera. Factores internos como la gestión de inventarios, costos operativos y procesos de facturación influyeron en los ingresos, mientras que cambios en políticas internas como estrategias de precios y campañas promocionales estimularon la demanda de productos importados. Externamente, cambios en la competencia y fluctuaciones en precios de productos importados también impactaron. A pesar del aumento general de ingresos, hubo una disminución en ventas con una tarifa del 12%, señalando desafíos en la comercialización de estos productos. El análisis cualitativo reveló que decisiones financieras, como inversiones en publicidad y expansión de línea de productos, contribuyeron al desempeño financiero. Además, la gestión de riesgos financieros y control de calidad en la cadena de suministro minimizó el impacto negativo de fluctuaciones de precios. La percepción pública de la empresa, incluyendo la reputación de la marca y satisfacción del cliente, también influyó en la variación de ingresos al afectar la fidelización de clientes y generación de nuevas oportunidades de negocio. Se recomienda revisar y optimizar la gestión de inventarios, costos operativos y procesos de facturación y cobranza internos. Mantenerse al tanto de cambios externos como políticas comerciales y competencia, adaptar estrategias de precios y promociones, y mejorar la reputación de la marca y satisfacción del cliente son esenciales. Estos esfuerzos pueden fortalecer la posición financiera y competitiva de la Importadora "QV" en el mercado. | es_ES |
| dc.format.extent | 44 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Variación de ingresos | es_ES |
| dc.subject | Gestión financiera | es_ES |
| dc.subject | Análisis cualitativo | es_ES |
| dc.subject | Factores internos | es_ES |
| dc.subject | Factores externos | es_ES |
| dc.title | Variación de ingresos de la Importadora "QV" ubicado en la ciudad de Babahoyo durante el periodo 2021-2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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