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Estrategias de marketing digital de la Empresa "Agrivib S.A" en la ciudad de Babahoyo periodo 2023.
| dc.contributor.advisor | Fonseca Vásconez, José Fabián | |
| dc.contributor.author | De Lucca Piguave, Yaritza Yaeli | |
| dc.date.accessioned | 2024-03-27T01:29:00Z | |
| dc.date.available | 2024-03-27T01:29:00Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15819 | |
| dc.description | This case study was carried out in the company AGRIVIB S.A. from the municipality of Babahoyo, which is dedicated to the milling or crushing of rice: production of husked, bleached, polished, steamed rice, rice flour; The objective is to analyze the digital marketing strategies of the company “AGRIVIB, S.A.” The methodology implemented is documentary and descriptive research, which are the basis for understanding the problem. In addition, qualitative and quantitative descriptive methods were used. It is concluded that the company is in good condition according to the situational analysis, but in the same way recommends the implementation of innovative marketing strategies in order to generate sustainable development in the company and well-being in customers. | es_ES |
| dc.description | This case study was carried out in the company AGRIVIB S.A. from the municipality of Babahoyo, which is dedicated to the milling or crushing of rice: production of husked, bleached, polished, steamed rice, rice flour; The objective is to analyze the digital marketing strategies of the company “AGRIVIB, S.A.” The methodology implemented is documentary and descriptive research, which are the basis for understanding the problem. In addition, qualitative and quantitative descriptive methods were used. It is concluded that the company is in good condition according to the situational analysis, but in the same way recommends the implementation of innovative marketing strategies in order to generate sustainable development in the company and well-being in customers. | es_ES |
| dc.description.abstract | El presente estudio de caso se realizó en la empresa AGRIVIB S.A del municipio de Babahoyo, la cual se dedica a la molienda o trituración de arroz: producción de arroz descascarado, blanqueado, pulido, cocido al vapor, harina de arroz; el objetivo planteado es analizar las estrategias de marketing digital de la empresa “AGRIVIB, S.A.” la metodología implementada es la documental y la investigación descriptiva, que son la base para comprender el problema, además se utilizaron métodos descriptivos cualitativos y cuantitativos, se concluye que la empresa se encuentra en buenas condiciones según el análisis situacional, pero de la misma forma se recomienda la implementación de estrategias innovadoras de marketing en pro de generar desarrollo sostenible en la empresa y bienestar en los clientes. | es_ES |
| dc.format.extent | 48 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Marketing digital | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Estrategias de marketing | es_ES |
| dc.title | Estrategias de marketing digital de la Empresa "Agrivib S.A" en la ciudad de Babahoyo periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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