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“Nivel de ventas en la Agencia Corporación Viviendas del Hogar de Cristo en la Sucursal Babahoyo”
dc.contributor.advisor | Castro López, Gabriela Alexandra | |
dc.contributor.author | García Coloma, Darío Stalin | |
dc.date.accessioned | 2020-04-30T21:26:02Z | |
dc.date.available | 2020-04-30T21:26:02Z | |
dc.date.issued | 2020 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7551 | |
dc.description | The case study was carried out in the Hogar de Cristo Housing organization of the Babahoyo branch, with the purpose of determining the causes of the decrease in sales and the associated problems of this branch. As a result of the investigation, some factors that directly affect sales levels were detected, the lack of a training plan, which causes inadequate job performance, a poor marketing plan, which does not allow the attention of new customers to be captured. clients and in this way raise the portfolio of this organization. | es_ES |
dc.description | The case study was carried out in the Hogar de Cristo Housing organization of the Babahoyo branch, with the purpose of determining the causes of the decrease in sales and the associated problems of this branch. As a result of the investigation, some factors that directly affect sales levels were detected, the lack of a training plan, which causes inadequate job performance, a poor marketing plan, which does not allow the attention of new customers to be captured. clients and in this way raise the portfolio of this organization. | es_ES |
dc.description.abstract | El caso de estudio se realizó en la organización Viviendas del Hogar de Cristo de la sucursal de Babahoyo, con el balance de determinar las causas del decrecimiento de las ventas y las problemáticas asociadas de esta sucursal. Como resultado de la investigación se detectó algunos factores que afectan a los niveles de venta de manera directa, la falta de un plan de capacitación lo que ocasiona un desempeño laboral no adecuado, un plan de marketing deficiente lo que no permite captar la atención de nuevos clientes y e esta manera elevar la cartera de esta organización. | es_ES |
dc.format.extent | 23 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Ventas | es_ES |
dc.subject | Marketig | es_ES |
dc.subject | Competencia | es_ES |
dc.subject | Satisfacción al cliente | es_ES |
dc.subject | Fidelización | es_ES |
dc.title | “Nivel de ventas en la Agencia Corporación Viviendas del Hogar de Cristo en la Sucursal Babahoyo” | es_ES |
dc.type | bachelorThesis | es_ES |