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Gestión de ventas de productos naturales, RM Babahoyo
dc.contributor.advisor | Castro López, Gabriela Alexandra | |
dc.contributor.author | Goyes Vargas, Steven Ivan | |
dc.date.accessioned | 2020-04-30T22:15:44Z | |
dc.date.available | 2020-04-30T22:15:44Z | |
dc.date.issued | 2020 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7554 | |
dc.description | The purpose of this case study is to determine how sales management influences sales levels in the premises. The development of efficient sales management is a fundamental requirement to increase the profits of any business. However, if the personnel are not properly trained, trained and motivated, they will not be able to market the products, nor know how to provide good customer service and this would be an economic loss for the company. Sales management involves different processes: development of products, customer service, marketing, planning and evaluation of results, are some of the areas that should receive due attention for the business to grow and have greater benefits. | es_ES |
dc.description | The purpose of this case study is to determine how sales management influences sales levels in the premises. The development of efficient sales management is a fundamental requirement to increase the profits of any business. However, if the personnel are not properly trained, trained and motivated, they will not be able to market the products, nor know how to provide good customer service and this would be an economic loss for the company. Sales management involves different processes: development of products, customer service, marketing, planning and evaluation of results, are some of the areas that should receive due attention for the business to grow and have greater benefits. | es_ES |
dc.description.abstract | El presente caso de estudio tiene el propósito de determinar cómo la gestión de venta influye en los niveles de ventas en el local, El desarrollo de una gestión de ventas eficiente es requisito fundamental para aumentar las ganancias de cualquier negocio. Sin embargo, si el personal no está entrenado, capacitado y motivado de manera adecuada, no podrá comercializar los productos, tampoco saber cómo brindar una buena atención al cliente y esto sería una pérdida económica para empresa, La gestión de ventas involucra diferentes procesos: desarrollo de los productos, servicio al cliente, marketing, planificación y evaluación de resultados, son algunas de las áreas que deben recibir una debida atención para que el negocio crezca y tenga mayores beneficios. | es_ES |
dc.format.extent | 27 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Gestión | es_ES |
dc.subject | Ventas | es_ES |
dc.subject | Productos | es_ES |
dc.subject | Marketing | es_ES |
dc.subject | Cliente | es_ES |
dc.title | Gestión de ventas de productos naturales, RM Babahoyo | es_ES |
dc.type | bachelorThesis | es_ES |