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Análisis de la comercialización de calzado equilibrio a través de las redes sociales de la Empresa Disprotextil S.A. de la ciudad de Babahoyo
| dc.contributor.advisor | Carrasco Echeverría, Gina Maribel | |
| dc.contributor.author | Nagua Bazurto, Mariana Fergie | |
| dc.date.accessioned | 2020-05-01T21:37:09Z | |
| dc.date.available | 2020-05-01T21:37:09Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7585 | |
| dc.description | The use of social networks is a tool to promote products and even commercial agreements between buyers and sellers, thus reducing advertising costs, this has influenced the growth of the company is the use of social media as a tool to help spread promotions and discounts, as well as attracting people who seek to be part of the company as leading distributors. The management of these technological platforms of the company Disprotextil S.A. It does not reach the expected level of performance despite the fact that the general number of users on networks is high, the official page does not have a greater number of followers, or people who share their publications, their attempt to use the networks being one of the weaknesses of the company, therefore it seeks to determine the causes of the current problem that affects sales | es_ES |
| dc.description | The use of social networks is a tool to promote products and even commercial agreements between buyers and sellers, thus reducing advertising costs, this has influenced the growth of the company is the use of social media as a tool to help spread promotions and discounts, as well as attracting people who seek to be part of the company as leading distributors. The management of these technological platforms of the company Disprotextil S.A. It does not reach the expected level of performance despite the fact that the general number of users on networks is high, the official page does not have a greater number of followers, or people who share their publications, their attempt to use the networks being one of the weaknesses of the company, therefore it seeks to determine the causes of the current problem that affects sales | es_ES |
| dc.description.abstract | El uso de las redes sociales es una herramienta para promocionar productos e incluso acuerdos comerciales entre compradores y vendedores reduciendo de esta forma costos por publicidad, esta ha influido en el crecimiento de la empresa es la utilización de las medios sociales como herramienta de ayuda para difundir promociones y descuentos, así como atraer a personas que busquen ser parte de la empresa como líderes distribuidores. El manejo de estas plataformas tecnológicas de la empresa Disprotextil S.A. no alcanza el nivel de desempeño esperado a pesar de que el número general de usuarios en redes es alto, la página oficial no posee un mayor número de seguidores, ni persona que compartan sus publicaciones, siendo su intento para utilizar las redes una de las debilidades de la empresa, por lo tanto se busca determinar las causas del problema actual que incide en la ventas | es_ES |
| dc.format.extent | 28 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Redes Sociales | es_ES |
| dc.subject | Comercialización | es_ES |
| dc.subject | Tecnología | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Crecimiento | es_ES |
| dc.title | Análisis de la comercialización de calzado equilibrio a través de las redes sociales de la Empresa Disprotextil S.A. de la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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