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Marketing turístico y el incremento de la afluencia de visitantes en el Cantón El Empalme
| dc.contributor.advisor | Barros Morales, Wilson | |
| dc.contributor.author | Muñoz Mendoza, Eddy Gerardo | |
| dc.date.accessioned | 2020-05-12T17:54:06Z | |
| dc.date.available | 2020-05-12T17:54:06Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7921 | |
| dc.description | Tourist marketing is a procedure composed of activities understood by business administration, whose purpose is to: balance and satisfy the needs and desires of the user, achieving the corporate goal of profitability. The vital occupation of marketing is to establish in a participatory and attractive way a charming image, through a series of own marketing strategies, in order to favor tourism, so that in the structuring of the theoretical framework the thematic axes around to the appropriate dimensions to the variables. The research methodology allowed constituting the study modality, the types of research, the procedures, as well as the techniques and instruments that were applied to the population involved. The proposal is aimed at optimizing the tourist promotion of places with tourist attractions in the El Empalme canton, with the purpose of increasing the influx of visitors and thereby causing the socioeconomic and cultural growth of the canton. For this analysis of the current tourism situation, the data obtained from the opinion of inhabitants of nearby sectors of the town is taken into consideration. | es_ES |
| dc.description | Tourist marketing is a procedure composed of activities understood by business administration, whose purpose is to: balance and satisfy the needs and desires of the user, achieving the corporate goal of profitability. The vital occupation of marketing is to establish in a participatory and attractive way a charming image, through a series of own marketing strategies, in order to favor tourism, so that in the structuring of the theoretical framework the thematic axes around to the appropriate dimensions to the variables. The research methodology allowed constituting the study modality, the types of research, the procedures, as well as the techniques and instruments that were applied to the population involved. The proposal is aimed at optimizing the tourist promotion of places with tourist attractions in the El Empalme canton, with the purpose of increasing the influx of visitors and thereby causing the socioeconomic and cultural growth of the canton. For this analysis of the current tourism situation, the data obtained from the opinion of inhabitants of nearby sectors of the town is taken into consideration. | es_ES |
| dc.description.abstract | El marketing Turístico es un procedimiento compuesto de actividades entendidas de la administración de negocios, cuya finalidad es: equilibrar y satisfacer las necesidades y los deseos del usuario logrando la meta corporativa de la rentabilidad. La vital ocupación del marketing es establecer de manera participativa y atrayente una imagen encantadora, a través de una serie de estrategias propias del marketing, a fin de favorecer el turismo, por lo que en la estructuración del marco teórico se consideraron los ejes temáticos en torno a las dimensiones adecuadas a las variables. La metodología de la investigación admitió constituir la modalidad de estudio, los tipos de investigación, los procedimientos, así como las técnicas y los instrumentos que fueron aplicados a la población involucrada. La propuesta está dirigida a optimizar la promoción turística los lugares con atractivos turísticos en el cantón El Empalme, con la finalidad de incrementar la afluencia de visitantes y con ello causar el crecimiento socioeconómico y cultural del cantón. Para este análisis de la situación actual del turismo se toma en consideración los datos obtenidos de la opinión de habitantes de sectores cercanos de la localidad. | es_ES |
| dc.format.extent | 99 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Turismo comunitario | es_ES |
| dc.subject | Turismo sostenible | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Publicidad y ventas | es_ES |
| dc.title | Marketing turístico y el incremento de la afluencia de visitantes en el Cantón El Empalme | es_ES |
| dc.type | bachelorThesis | es_ES |
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