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Factores de sostenibilidad de las ventas en la empresa Altec de la ciudad de Babahoyo
| dc.contributor.advisor | Morales Reyna, Franklin | |
| dc.contributor.author | Miranda Jara, Jesus Micheld | |
| dc.date.accessioned | 2020-09-25T20:44:55Z | |
| dc.date.available | 2020-09-25T20:44:55Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8325 | |
| dc.description | This research allows to analyze the sales sustainability factors of the company Altec S.A. For it, the marketing and commercialization sub line was used and also analytical, descriptive, bibliographic research methods that permit to get the objective set; the information was collected through an interview with the company's administrative staff and a survey questionnaire comprising ten questions that was developed in collaboration with regular customers of Altec S.A. , that allowed to identify and argue from the criteria of authors elements and characteristics that focuses on the low level of sales mainly due to the lack of a strategic alignment, evidencing flaws as inadequate coordination of activities, lack of training for its personnel in charge, lack of assignment of the necessary tools, blocking the proper development of processes, preventing activities from being carried out in a more organized and agile way, which leads to the identification of possible solutions that mitigate the impact of said problem as much as possible. | es_ES |
| dc.description | This research allows to analyze the sales sustainability factors of the company Altec S.A. For it, the marketing and commercialization sub line was used and also analytical, descriptive, bibliographic research methods that permit to get the objective set; the information was collected through an interview with the company's administrative staff and a survey questionnaire comprising ten questions that was developed in collaboration with regular customers of Altec S.A. , that allowed to identify and argue from the criteria of authors elements and characteristics that focuses on the low level of sales mainly due to the lack of a strategic alignment, evidencing flaws as inadequate coordination of activities, lack of training for its personnel in charge, lack of assignment of the necessary tools, blocking the proper development of processes, preventing activities from being carried out in a more organized and agile way, which leads to the identification of possible solutions that mitigate the impact of said problem as much as possible. | es_ES |
| dc.description.abstract | Este estudio permite analizar los factores de sostenibilidad de las ventas de la empresa Altec S.A de la ciudad de Babahoyo, para ello se utilizó la sublínea Marketing y comercialización además de métodos de investigación analíticos, descriptivo, bibliográfico que permitieron conseguir el objetivo planteado; se recopiló información a través de una entrevista realizada al personal de área administrativa de la empresa y un cuestionario de encuesta que comprende diez preguntas que se desarrolló con la colaboración de clientes habituales de Altec S.A, que permitió identificar y argumentar desde el criterio de autores elementos y características que se enfoca en el bajo nivel de ventas dado principalmente por la carencia de un alineamiento estratégico, evidenciando falencias como la inadecuada coordinación de actividades, falta de capacitación a su personal encargado, falta de asignación de las herramientas necesarias, bloqueando el desarrollo adecuado de los procesos evitando que las actividades se realicen de forma más organizada y ágil, lo que conlleva a la identificación de posibles soluciones que mitiguen en lo posible el impacto de dicha problemática. | es_ES |
| dc.format.extent | 27 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Ventas | es_ES |
| dc.subject | Productos | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Satisfacción del cliente | es_ES |
| dc.title | Factores de sostenibilidad de las ventas en la empresa Altec de la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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