Mostrar el registro sencillo del ítem
Instagram como estrategía de comunicación de los medios digitales, Provincia de Los Ríos 2020
| dc.contributor.advisor | Alemán, Iralda | |
| dc.contributor.author | Delgado Garcia, Idania Mercedes | |
| dc.date.accessioned | 2020-10-15T15:38:48Z | |
| dc.date.available | 2020-10-15T15:38:48Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8801 | |
| dc.description | The digital journalism differs from the conventional one for its way of spreading news, since this debit to adapt to the narratives of the diverse platforms in which he wants to pop in. In Instagram, the narrative transmedia offers the possibility of counting the information, across photos, images, videos between others, with the characteristic of maintaining a community participativa thanks to the functions inside this social network. The development of this investigation centers on analyzing the handling and use of the social network Instagram like strategy of communication of the digital means: The Spokesman, To Dia.com.ec and Young people Producciones of province of The Rivers. For the securing of the results the applied methodology was of qualitative and quantitative character by means of the skills of observation and interview. The observation realized it during 03 on August 17, 2020, while the interview was applied to the representatives of the mentioned digital means, across a questionnaire of 5 open questions. The results of this study demonstrated that the handling of Instagram like mass communication media is good, nevertheless, it is possible to keep on improving, across the communication strategies, because the results not only manage to put the way in possession, but also profit can to be obtained based on the publicity announcements, also it serves to obtain the monetization of the profile of Instagram. | es_ES |
| dc.description | The digital journalism differs from the conventional one for its way of spreading news, since this debit to adapt to the narratives of the diverse platforms in which he wants to pop in. In Instagram, the narrative transmedia offers the possibility of counting the information, across photos, images, videos between others, with the characteristic of maintaining a community participativa thanks to the functions inside this social network. The development of this investigation centers on analyzing the handling and use of the social network Instagram like strategy of communication of the digital means: The Spokesman, To Dia.com.ec and Young people Producciones of province of The Rivers. For the securing of the results the applied methodology was of qualitative and quantitative character by means of the skills of observation and interview. The observation realized it during 03 on August 17, 2020, while the interview was applied to the representatives of the mentioned digital means, across a questionnaire of 5 open questions. The results of this study demonstrated that the handling of Instagram like mass communication media is good, nevertheless, it is possible to keep on improving, across the communication strategies, because the results not only manage to put the way in possession, but also profit can to be obtained based on the publicity announcements, also it serves to obtain the monetization of the profile of Instagram. | es_ES |
| dc.description.abstract | El periodismo digital se diferencia del convencional por su forma de difundir una noticia, puesto que este debe adaptar a las narrativas de las diversas plataformas en las que quiere irrumpir. En Instagram, la narrativa transmedia brinda la posibilidad de contar la información, a través de fotos, imágenes, videos entre otras, con la característica de mantener una comunidad participativa gracias a las funciones dentro de esta red social. El desarrollo de esta investigación se centra en analizar el manejo y aprovechamiento de la red social Instagram como estrategia de comunicación de los medios digitales: El Vocero, Al Dia.com.ec y Jóvenes Producciones de provincia de Los Ríos. Para la obtención de los resultados la metodología aplicada fue de carácter cualitativo y cuantitativo por medio de las técnicas de observación y entrevista. La observación se la realizó durante el 03 al 17 de agosto de 2020, mientras que la entrevista fue aplicada a los representantes de los mencionados medios digitales, a través de un cuestionario de 5 preguntas abiertas. Los resultados de este estudio demostraron que el manejo de Instagram como medio de comunicación es bueno, sin embargo, se puede seguir mejorando, a través de las estrategias comunicacionales, debido a que los resultados no solo logran posesionar el medio, sino que también se pueden obtener ganancias en base a los anuncios de publicidad, además sirve para obtener la monetización del perfil de Instagram. | es_ES |
| dc.format.extent | 28 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | es_ES | |
| dc.subject | Medio digital | es_ES |
| dc.subject | Narrativa transmedia | es_ES |
| dc.subject | Estrategias de comunicación | es_ES |
| dc.title | Instagram como estrategía de comunicación de los medios digitales, Provincia de Los Ríos 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador