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Importancia de la radio como medio tradicional en sectores rurales Vinces 2020
| dc.contributor.advisor | Campi Maldonado, Alejandra | |
| dc.contributor.author | García Mendoza, Omar Enrique | |
| dc.date.accessioned | 2020-10-15T17:18:13Z | |
| dc.date.available | 2020-10-15T17:18:13Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8816 | |
| dc.description | This case study is based on the analysis of the importance of radio in the rural sector of the Vinces canton, since the rural area comprises approximately more than half of its population. A research with a mixed approach was proposed: qualitative-quantitative, documentary and descriptive, with the use of inductive-deductive methods, applying survey and interview techniques, the study sample is made up of 384 people to whom The survey was applied to them, with the result that the majority of respondents listen to the radio, of the local radios the most tuned radio is Radio Paris, followed by radio La Noticia, the majority tune in to these media in the morning, the respondents Most of them state that if they consider that there is manipulation in the news, the majority believe that there should be programs with cultural content, and the majority believe that spaces should be given to citizens so that you participate actively giving your opinion. As conclusions, once the case study has been carried out, it has been observed that the communities of the rural sectors of Vinces have the most credible mass communication medium on the radio because they have not been able to experiment with other technologies due to the poor coverage they have. That is why they consider radio very important to receive information in their places of residence. | es_ES |
| dc.description | This case study is based on the analysis of the importance of radio in the rural sector of the Vinces canton, since the rural area comprises approximately more than half of its population. A research with a mixed approach was proposed: qualitative-quantitative, documentary and descriptive, with the use of inductive-deductive methods, applying survey and interview techniques, the study sample is made up of 384 people to whom The survey was applied to them, with the result that the majority of respondents listen to the radio, of the local radios the most tuned radio is Radio Paris, followed by radio La Noticia, the majority tune in to these media in the morning, the respondents Most of them state that if they consider that there is manipulation in the news, the majority believe that there should be programs with cultural content, and the majority believe that spaces should be given to citizens so that you participate actively giving your opinion. As conclusions, once the case study has been carried out, it has been observed that the communities of the rural sectors of Vinces have the most credible mass communication medium on the radio because they have not been able to experiment with other technologies due to the poor coverage they have. That is why they consider radio very important to receive information in their places of residence. | es_ES |
| dc.description.abstract | El presente estudio de caso parte del análisis de la importancia que tiene la radio en el sector rural del cantón Vinces, puesto que la zona rural abarca aproximadamente más de la mitad de su población. Se planteó una investigación de enfoque mixto: cualitativo-cuantitativo, de tipo documental y descriptiva, con el uso de los métodos inductivo-deductivo, aplicando las técnicas de la encuesta y la entrevista, la muestra del estudio se la constituye en 384 personas a quienes se les aplicó la encuesta teniendo como resultado que la mayoría de los encuestados escucha la radio, de las radios locales la radio más sintonizada es Radio París, le sigue radio La Noticia, la mayoría sintoniza estos medios en el horario de la mañana, los encuestados en su mayoría manifiestan que si consideran que hay manipulación en las noticias, la mayoría cree que debería haber programas de contenido cultural, y de forma mayoritaria cree que se deberían dar espacios a la ciudadanía para que participe activamente dando su opinión. Como conclusiones una vez realizado el estudio de caso se ha podido observar que las comunidades de los sectores rurales de Vinces tienen en la radio el medio de comunicación masiva de mayor credibilidad porque no han podido experimentar con otras tecnologías debido a la deficiente cobertura que tienen, es por ello que consideran muy importante la radio para recibir información en sus lugares de residencia. | es_ES |
| dc.format.extent | 44 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Radio | es_ES |
| dc.subject | Vinces | es_ES |
| dc.subject | Ruralidad | es_ES |
| dc.subject | Comunicación social | es_ES |
| dc.title | Importancia de la radio como medio tradicional en sectores rurales Vinces 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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