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Difusión de contenidos culturales en medios de comunicación digital. Caso El Vocero 2020
| dc.contributor.advisor | Campi Maldonado, Alejandra | |
| dc.contributor.author | Quispe Quintana, Lisbeth Anabel | |
| dc.date.accessioned | 2020-10-19T14:17:16Z | |
| dc.date.available | 2020-10-19T14:17:16Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8860 | |
| dc.description | In the following research project, an analysis of the dissemination of cultural content in the media specifically of El Vocero, in the city of Babahoyo, is proposed. In the development, the case study is presented based on the different thoughts of authors of articles, journals, among others. The link between man, communication and culture is so complex to understand because they are united and separated at the same time that the first human beings were probably so dependent on communication, to maintain their social structure and to socialize their knowledge and knowledge to groups social. To support this project, it was decided to develop it under the qualitative modality. Likewise, the in-depth interview with the management and legal representative of the digital communication medium El Vocero of the city of Babahoyo was used as a research method. The information obtained was subsequently analyzed and interpreted the data obtained to translate it into the results of the case study. The conclusions and recommendations of this case study are presented in order to indicate how to create innovative and quality content to add and strengthen the comprehensive training of the community in general. Once the case study is carried out, the final conclusions are presented in sequential order according to the research carried out. It was determined that the digital medium El Vocero publishes cultural content as established by the Organic Law of Communication. | es_ES |
| dc.description | In the following research project, an analysis of the dissemination of cultural content in the media specifically of El Vocero, in the city of Babahoyo, is proposed. In the development, the case study is presented based on the different thoughts of authors of articles, journals, among others. The link between man, communication and culture is so complex to understand because they are united and separated at the same time that the first human beings were probably so dependent on communication, to maintain their social structure and to socialize their knowledge and knowledge to groups social. To support this project, it was decided to develop it under the qualitative modality. Likewise, the in-depth interview with the management and legal representative of the digital communication medium El Vocero of the city of Babahoyo was used as a research method. The information obtained was subsequently analyzed and interpreted the data obtained to translate it into the results of the case study. The conclusions and recommendations of this case study are presented in order to indicate how to create innovative and quality content to add and strengthen the comprehensive training of the community in general. Once the case study is carried out, the final conclusions are presented in sequential order according to the research carried out. It was determined that the digital medium El Vocero publishes cultural content as established by the Organic Law of Communication. | es_ES |
| dc.description.abstract | En el siguiente proyecto investigativo se plantea realizar un análisis de la difusión de contenidos culturares en los medios de comunicación específicamente de El Vocero, en la ciudad de Babahoyo. En el desarrollo se presenta el estudio de caso fundamentado a partir de los diferentes pensamientos de autores de artículos, revistas, entre otros. La vinculación entre el hombre, comunicación y cultura es tan compleja de comprender porque están unidos y separados a la vez, los primeros seres humanos fueron probablemente tan dependientes de la comunicación, para mantener su estructura social y para socializar sus conocimientos y saberes a los grupos sociales. Para respaldar este proyecto se optó por desarrollarlo bajo la modalidad cualitativa. Así mismo se usó como método de investigación la entrevista a profundidad realizada a la directora y representante legal del medio de comunicación digital El Vocero de la ciudad de Babahoyo. La información obtenida, posteriormente se analizó e interpretó los datos obtenidos para plasmarlo en los resultados del estudio de caso. Se presentan las conclusiones y recomendaciones de este caso de estudio para de esta manera indica cómo crear contenido innovador y de calidad para sumar y fortalecer la formación integral de la colectividad en general. Una vez realizado el estudio de caso se presenta las conclusiones finales en orden secuencial de acuerdo a la investigación realizada. Se pudo determinar que el medio digital El Vocero publica contenidos culturales como lo establece la ley Orgánica de Comunicación. | es_ES |
| dc.format.extent | 37 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Cultura | es_ES |
| dc.subject | Comunicación | es_ES |
| dc.subject | Difusión | es_ES |
| dc.subject | Contenido | es_ES |
| dc.title | Difusión de contenidos culturales en medios de comunicación digital. Caso El Vocero 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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