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Comunicación institucional estratégica del GAD de la Parroquia Ricaurte
| dc.contributor.advisor | Huilcapi Masacon, Nora | |
| dc.contributor.author | Fernández Gómez, Bryan Manuel | |
| dc.date.accessioned | 2021-05-19T18:05:08Z | |
| dc.date.available | 2021-05-19T18:05:08Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9213 | |
| dc.description | This case study was developed in the Parish GAD of Ricaurte, Urdaneta canton, due to the fact that weaknesses are identified in terms of the institutional communication process, which impede the synergistic development of internal procedures related to public administration and relations with citizens. . The objective of the case is to analyze institutional communication and compliance with normative bases that govern public administration in terms of communication processes. The methodology used is descriptive in scope and the applied methods are deductive and inductive, which allowed the detailed analysis of the proposed variable while types of research were field and documentary, finally the techniques implemented are the survey and interview, aimed at human talent and the citizens of the locality. The results were that: organizational communication is conditioned by the inadequate organizational design, which does not define a dependency or job position to carry out communication activities, the LOTAIP regulation (Organic Law of Transparency and Access to Public Information) is breached due to that public management information is not published periodically in the transparency link, in addition, citizen requests have a response time of more than 15 minutes. Internal communication influences document management. In order for communication to improve, the GAD must apply the norms established in the LOTAI regarding the right to public information in an adequate manner and an efficient institutional management to disseminate information through different media. | es_ES |
| dc.description | This case study was developed in the Parish GAD of Ricaurte, Urdaneta canton, due to the fact that weaknesses are identified in terms of the institutional communication process, which impede the synergistic development of internal procedures related to public administration and relations with citizens. . The objective of the case is to analyze institutional communication and compliance with normative bases that govern public administration in terms of communication processes. The methodology used is descriptive in scope and the applied methods are deductive and inductive, which allowed the detailed analysis of the proposed variable while types of research were field and documentary, finally the techniques implemented are the survey and interview, aimed at human talent and the citizens of the locality. The results were that: organizational communication is conditioned by the inadequate organizational design, which does not define a dependency or job position to carry out communication activities, the LOTAIP regulation (Organic Law of Transparency and Access to Public Information) is breached due to that public management information is not published periodically in the transparency link, in addition, citizen requests have a response time of more than 15 minutes. Internal communication influences document management. In order for communication to improve, the GAD must apply the norms established in the LOTAI regarding the right to public information in an adequate manner and an efficient institutional management to disseminate information through different media. | es_ES |
| dc.description.abstract | El presente caso de estudio se desarrolló en el GAD Parroquial de Ricaurte, cantón Urdaneta, debido a que se identifican debilidades en cuanto al proceso de comunicación institucional, que impiden el desarrollo sinérgico de los procedimientos internos relacionados con la administración pública y relacionamiento con la ciudadanía. El objetivo del caso es analizar la comunicación institucional y el cumplimiento de bases normativas que rigen la administración pública en cuanto a procesos comunicacionales. La metodología utilizada es de alcance descriptivo y los métodos aplicados son deductivo e inductivo, que permitieron el análisis detallado de la variable planteada mientras tipos de investigación fueron de campo y documental, por ultimo las técnicas implementadas son la encuesta y entrevista, dirigidas al talento humano y los ciudadanos de la localidad. Los resultados fueron que: la comunicación organizacional se condiciona por el inadecuado diseño organizacional, el cual no define una dependencia o cargo laboral para realizar actividades de comunicación, se incumple la normativa LOTAIP (Ley Orgánica de Transparencia y Acceso a la Información Pública) debido a que no se publica de forma periódica información de gestión púbica en el link de transparencia, además las solicitudes ciudadanas tienen un tiempo de respuesta superior a 15 minutos. La comunicación interna posee una endeble gestión documental. Para que la comunicación mejore el GAD debe aplicar las normas establecidas en la LOTAI respecto al derecho a la información pública de manera adecuada y una gestión institucional eficiente para difundir la información por los distintos medios. | es_ES |
| dc.format.extent | 24 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunicación organizacional | es_ES |
| dc.subject | Participación ciudadana | es_ES |
| dc.subject | Transparencia | es_ES |
| dc.subject | Gestión e imagen institucional | es_ES |
| dc.title | Comunicación institucional estratégica del GAD de la Parroquia Ricaurte | es_ES |
| dc.type | bachelorThesis | es_ES |
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