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Merchandising de la Panadería La Carmela en el cantón Baba
| dc.contributor.advisor | Lozano Chaguay, Luis | |
| dc.contributor.author | Morales Grefa, Briggit Eiling | |
| dc.date.accessioned | 2021-05-30T02:32:23Z | |
| dc.date.available | 2021-05-30T02:32:23Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9382 | |
| dc.description | Today the term merchandising has gained strength and importance in terms of business presentation, so the purpose of carrying out a merchandising plan is to improve the image of the company, using instruments such as: store design and use of space, some elements that can be controlled by merchandising, such as: display, animation and management at the point of sale, allow us to meet customer needs. This investigation called "Merchandinsing of the Bakery" La Carmela "aimed to determine the importance of the application of merchandising as the main strategy to improve the image of the business, attract more customers and increase sales. The existing problems in the Bakery were addressed in terms of the lack of implementation of commercial strategies, the same that appear in the development. The methodology applied in this research was qualitative, the research method being inductive, the techniques and instruments used to collect more information were: an interview and surveys, obtaining results that allowed us to reach a general conclusion of the present case study, the same that was supported with bibliographic references which helped to understand in a scientific way the depth of this research. | es_ES |
| dc.description | Today the term merchandising has gained strength and importance in terms of business presentation, so the purpose of carrying out a merchandising plan is to improve the image of the company, using instruments such as: store design and use of space, some elements that can be controlled by merchandising, such as: display, animation and management at the point of sale, allow us to meet customer needs. This investigation called "Merchandinsing of the Bakery" La Carmela "aimed to determine the importance of the application of merchandising as the main strategy to improve the image of the business, attract more customers and increase sales. The existing problems in the Bakery were addressed in terms of the lack of implementation of commercial strategies, the same that appear in the development. The methodology applied in this research was qualitative, the research method being inductive, the techniques and instruments used to collect more information were: an interview and surveys, obtaining results that allowed us to reach a general conclusion of the present case study, the same that was supported with bibliographic references which helped to understand in a scientific way the depth of this research. | es_ES |
| dc.description.abstract | Hoy en día el término de merchandising ha adquirido fuerza e importancia en cuanto en la presentación de negocios, por lo que la finalidad de realizar un plan de merchandising, es mejorar la imagen de la empresa, utilizando instrumentos como: diseño de la tienda y uso del espacio, algunos elementos controlables por el merchandising como son: exhibición, animación y gestión en el punto de venta, permiten llegar a satisfacer las necesidades del cliente. Esta investigación denominada “Merchandinsing de la Panadería “La Carmela” tuvo como objetivo determinar la importancia de la aplicación del merchandinsing como estrategia principal para mejorar la imagen del negocio, captar más clientes e incrementar sus ventas. Se abordaron las problemáticas existentes en la Panadería en cuanto a la falta de implementación de estrategias comerciales, las mismas que constan en el desarrollo. La Metodología aplicada en esta investigación fue la cualitativa siendo el método de investigación el inductivo, las técnicas e instrumentos que se usaron para recopilar mayor información fueron: una entrevista y encuestas, obteniendo resultados que permitieron llegar a una conclusión general del presente caso de estudio, el mismo que se apoyó con referencias bibliográficas las cuales ayudaron a entender de manera científica la profundidad de esta investigación. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Merchandising | es_ES |
| dc.subject | Merchandising visual | es_ES |
| dc.subject | Panadería La Carmela | es_ES |
| dc.subject | Shopper | es_ES |
| dc.title | Merchandising de la Panadería La Carmela en el cantón Baba | es_ES |
| dc.type | bachelorThesis | es_ES |
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