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Análisis de la aceptación del nuevo formato impreso del diario El Universo durante la pandemia COVID 19, 2020
| dc.contributor.advisor | Andrade Bazan, Mónica Joselyn | |
| dc.contributor.author | Roca Cervantes, Dayana Liz | |
| dc.date.accessioned | 2021-06-21T00:38:31Z | |
| dc.date.available | 2021-06-21T00:38:31Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9894 | |
| dc.description | The written press is undoubtedly the basis of communication and one of the first to evolve with technological advances. Within the social field, it has developed in such a way that it became a fundamental necessity. In Ecuador there are more than 50 companies dedicated to the written press, at the national level there are four main newspapers, these being: El Universo, Extra, El Comercio, Expreso, each one marks an aspect that distinguishes them and is part of their identity. In this case, we will take as a reference the newspaper El Universo, which already has 99 years of service. Since its creation, it has presented variations in its format, ranging from having a single computer sheet to have several pages. Besides, with the passing of the years and the evolution of technology, it implemented photographs, color, and distinctive visual elements in its editions, something that significantly changed the way of communicating, and with this, the competition was reinforced. Since 2020, at the height of the Covid-19 virus, it stated a new remake of the medium. I implement a change to its traditional format, in this, it was noticed the change in size and the relocation of certain elements. According to the analyzes carried out, they were due to the influences of certain European journalistic currents. However, these changes caused some discontent in the traditional reader population, as the changes are often annoying until they adapt. To this, it is necessary to add the low consumption of the written press due to the problem of the Covid19 pandemic, plus the constant replacement of the digital press. | es_ES |
| dc.description | The written press is undoubtedly the basis of communication and one of the first to evolve with technological advances. Within the social field, it has developed in such a way that it became a fundamental necessity. In Ecuador there are more than 50 companies dedicated to the written press, at the national level there are four main newspapers, these being: El Universo, Extra, El Comercio, Expreso, each one marks an aspect that distinguishes them and is part of their identity. In this case, we will take as a reference the newspaper El Universo, which already has 99 years of service. Since its creation, it has presented variations in its format, ranging from having a single computer sheet to have several pages. Besides, with the passing of the years and the evolution of technology, it implemented photographs, color, and distinctive visual elements in its editions, something that significantly changed the way of communicating, and with this, the competition was reinforced. Since 2020, at the height of the Covid-19 virus, it stated a new remake of the medium. I implement a change to its traditional format, in this, it was noticed the change in size and the relocation of certain elements. According to the analyzes carried out, they were due to the influences of certain European journalistic currents. However, these changes caused some discontent in the traditional reader population, as the changes are often annoying until they adapt. To this, it is necessary to add the low consumption of the written press due to the problem of the Covid19 pandemic, plus the constant replacement of the digital press. | es_ES |
| dc.description.abstract | La prensa escrita es sin duda la base de la comunicación y una de las primeras en evolucionar con los avances tecnológicos. Dentro del campo social se ha desarrollado de tal manera que se convirtió en una necesidad fundamental. En el Ecuador existen más de 50 empresas dedicadas a la prensa escrita, a nivel nacional existen cuatro periódicos principales, siendo estos: El Universo, Extra, El comercio, Expreso, cada uno marca un aspecto que los distingue y que forma parte de su identidad. En este caso tomaremos como referente al diario El Universo quien ya cuenta con 99 años de funciones. Desde su creación ha presentado variaciones en su formato, que van desde tener una solo hoja informática a contar con varias páginas. Además, con el pasar de los años y evolución de la tecnología, implemento en sus ediciones fotografías, color y elementos visuales distintivos, algo que cambio notablemente el modo de comunicar, y con esto la competencia se reforzó. Desde el 2020 en pleno apogeo del virus Covid-19 emitió un comunicado sobre un nuevo remake del medio. Implemento un cambio a su formato tradicional, en este se notó el cambio de tamaño y la recolocación de ciertos elementos. De acuerdo a los análisis realizados se debieron a la influencia de ciertas corrientes periodísticas europeas. Sin embargo, estos cambios causaron cierto descontento en la población de lectores tradicionales, ya que los cambios suelen ser molestos hasta que se adapten. A esto es necesario sumarle la baja consumo de la prensa escrita por la problemática de la pandemia Covid19, más el constante relevo de la prensa digital. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | El Universo | es_ES |
| dc.subject | Diseño y diagramación | es_ES |
| dc.subject | Prensa escrita y ediciones | es_ES |
| dc.title | Análisis de la aceptación del nuevo formato impreso del diario El Universo durante la pandemia COVID 19, 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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