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Análisis de sistema CRM como soporte para la gestión de ventas para el negocio “De Todo Para Tu Celular”
| dc.contributor.advisor | Guerrero Torres, Hugo Javier | |
| dc.contributor.author | Jiménez Muñoz, Bélgica | |
| dc.date.accessioned | 2021-11-15T14:40:42Z | |
| dc.date.available | 2021-11-15T14:40:42Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10512 | |
| dc.description | Customer service constitutes the basic contact experience between the organization and the customer. The correct way to carry out this relationship depends on the customer's retention or loss. Therefore, organizations must treat customer service as the basic element of the meaning of their existence and relevance. Customer service in the organization seeks essentially to satisfy those needs presented by the customer, which is why it can be said that the absence of demand for services does not allow organizations to develop projects that revolve around it. Faced with the service as an essential factor in the organization, several tools have been developed in order to have a continuous improvement in meeting the needs of customers, one of them is the CRM (Customer Relationship Management) that in this article is presented as an important tool to generate impact on customer services for the business "De todo para Tu Celular". | es_ES |
| dc.description | Customer service constitutes the basic contact experience between the organization and the customer. The correct way to carry out this relationship depends on the customer's retention or loss. Therefore, organizations must treat customer service as the basic element of the meaning of their existence and relevance. Customer service in the organization seeks essentially to satisfy those needs presented by the customer, which is why it can be said that the absence of demand for services does not allow organizations to develop projects that revolve around it. Faced with the service as an essential factor in the organization, several tools have been developed in order to have a continuous improvement in meeting the needs of customers, one of them is the CRM (Customer Relationship Management) that in this article is presented as an important tool to generate impact on customer services for the business "De todo para Tu Celular". | es_ES |
| dc.description.abstract | El servicio al cliente constituye la experiencia básica de contacto entre la organización y el cliente. La forma correcta de llevar a cabo esta relación dependiente de la conservación o pérdida del cliente. Por tanto, las organizaciones deben tratar la atención al cliente como el elemento básico del significado de su existencia y relevancia. La atención al cliente en la organización busca esencialmente satisfacer aquellas necesidades que presenta el cliente, es por ello que puede afirmarse entonces que la ausencia de demanda de servicios no le permite a las organizaciones desarrollar proyectos que giren entorno a ello. Frente al servicio como factor esencial en la organización, diversas herramientas han sido desarrolladas con el fin de que haya un mejoramiento continuo en la satisfacción de las necesidades de los clientes, una de ellas es el CRM (Customer Relationship Management) que en este artículo se presenta como una herramienta importante para generar impacto en los servicios al cliente para el negocio “De todo para Tu Celular”. | es_ES |
| dc.format.extent | 22 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | CRM | es_ES |
| dc.subject | Servicio al cliente | es_ES |
| dc.subject | Calidad del servicio | es_ES |
| dc.title | Análisis de sistema CRM como soporte para la gestión de ventas para el negocio “De Todo Para Tu Celular” | es_ES |
| dc.type | bachelorThesis | es_ES |
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