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Atención al cliente en la Farmacia María Auxiliadora de la ciudad de Babahoyo
| dc.contributor.advisor | Remache Silva, Johanna | |
| dc.contributor.author | Troya Ortega, Hilda Rosmery | |
| dc.date.accessioned | 2021-11-19T20:27:56Z | |
| dc.date.available | 2021-11-19T20:27:56Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10620 | |
| dc.description | This research work studies customer service at the Maria Auxiliadora Pharmacy in the city of Babahoyo. Its objective is to determine the causes that have generated poor customer service at the Pharmacy. The need to investigate the case study is due to the drawbacks evidenced such as the lack of training for the staff, the delay in serving clients, the lack of knowledge of the staff in the storage of supplies and medicines, among others. Factors that caused the business not to meet the objectives set. The research methodology that was applied was that of collecting information, which was accompanied by two instruments such as the interview and the survey, through which it was possible to verify the real problems that are arising in the María Auxiliadora Pharmacy. | es_ES |
| dc.description | This research work studies customer service at the Maria Auxiliadora Pharmacy in the city of Babahoyo. Its objective is to determine the causes that have generated poor customer service at the Pharmacy. The need to investigate the case study is due to the drawbacks evidenced such as the lack of training for the staff, the delay in serving clients, the lack of knowledge of the staff in the storage of supplies and medicines, among others. Factors that caused the business not to meet the objectives set. The research methodology that was applied was that of collecting information, which was accompanied by two instruments such as the interview and the survey, through which it was possible to verify the real problems that are arising in the María Auxiliadora Pharmacy. | es_ES |
| dc.description.abstract | El presente trabajo de investigación, estudia la atención al cliente en la Farmacia María Auxiliadora de la ciudad de Babahoyo. El objetivo del mismo es determinar las causas que ha generado una deficiente atención a los clientes en la Farmacia. La necesidad de investigar el estudio de caso se debe a los inconvenientes evidenciados como son la falta de capacitación al personal, la demora al momento de atender a los clientes, la falta de conocimiento del personal en el almacenamiento de los insumos y medicamentos, entre otros factores que provocaron que el negocio no cumpla con los objetivos planteados. La metodología de la investigación que se aplico fue la de recolección de información, la cual fue acompañada de dos instrumentos como fue la entrevista y la encuesta, por medio de la misma se pudo verificar los verdaderos problemas que se están suscitando en la Farmacia María Auxiliadora. | es_ES |
| dc.format.extent | 30 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Atención | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Calidad | es_ES |
| dc.subject | Servicio | es_ES |
| dc.title | Atención al cliente en la Farmacia María Auxiliadora de la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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