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Nivel de ventas en el Centro Naturista “El Bosque” en la ciudad de Babahoyo
dc.contributor.advisor | Castro López, Gabriela Alexandra | |
dc.contributor.author | Quinto Miranda, Allison Bridgit | |
dc.date.accessioned | 2020-05-01T23:07:59Z | |
dc.date.available | 2020-05-01T23:07:59Z | |
dc.date.issued | 2020 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/7596 | |
dc.description | This case study was carried out at the naturist center "El Bosque" in the city of Babahoyo, in order to know the factors that have influenced the decrease in sales, so this investigation was carried out using the methodology descriptive for which it was considered to detail theoretical arguments that contribute to the development of this case. The data collection instruments used were the surveys directed to the sellers and customers, as well as an interview with the business owner, where it was possible to identify that the decrease in sales is due to poor administration, due to the increase in competition and for the lack of payment in the credits granted. | es_ES |
dc.description | This case study was carried out at the naturist center "El Bosque" in the city of Babahoyo, in order to know the factors that have influenced the decrease in sales, so this investigation was carried out using the methodology descriptive for which it was considered to detail theoretical arguments that contribute to the development of this case. The data collection instruments used were the surveys directed to the sellers and customers, as well as an interview with the business owner, where it was possible to identify that the decrease in sales is due to poor administration, due to the increase in competition and for the lack of payment in the credits granted. | es_ES |
dc.description.abstract | El presente estudio de caso se lo realizo en el centro naturista “El Bosque” en la ciudad de Babahoyo, con el fin de conocer los factores que han influido en la disminución de ventas, por lo que se procedió a realizar esta investigación mediante la metodología descriptiva por lo cual se consideró detallar argumentos teóricos que contribuyan al desarrollo de este caso. Los instrumentos de recolección de datos que se utilizaron fueron las encuestas dirigidas a los vendedores y a los clientes, así mismo una entrevista al propietario del negocio, donde se pudo identificar que la disminución de ventas se debe por una deficiente administración, por el incremento de la competencia y por la falta de pago en los créditos otorgados. | es_ES |
dc.format.extent | 23 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Babahoyo, UTB - FAFI 2020 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Ventas | es_ES |
dc.subject | Satisfacción al cliente | es_ES |
dc.subject | Competencia | es_ES |
dc.subject | Financiamiento | es_ES |
dc.subject | Necesidad | es_ES |
dc.title | Nivel de ventas en el Centro Naturista “El Bosque” en la ciudad de Babahoyo | es_ES |
dc.type | bachelorThesis | es_ES |